Finding the right influencers to reach your audience is a critical — but time consuming — part of any campaign. Let Kolsquare deal with this this pain point in minutes.
Influencer search engine.
You’ve got a killer product that you want the whole world to know about.
With Kolsquare’s huge database and AI-powered semantic search engine, you can access the most detailed influencer and audience stats on the market to find your perfect creator match.
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Our platform incorporates the most detailed information and robust filters, ensuring you effortlessly discover KOL profiles that truly align with your brand
Audience relevance is the bread and butter of Influencer Marketing. Kolsquare allows you to find the right influencers to reach your targets and offers a huge array of features and statistics to fine-tune your KOL selection.
Is the profile legit or does it have a suspicious number of fake followers? Stop guessing with our Credibility Score, and separate the diamonds from the rough in one glance.
From age, gender, location, to personal interests, language, and favorite profiles by country and city — take out the guesswork and calibrate your influencer matches to your target audience.
People who follow fewer profiles are more likely to be exposed to a KOL’s content. Through our reachability check, you can easily who follow fewer profiles are more likely to be exposed to a KOL’s content. Through our reachability check, you can easily establish how powerful a profile will be in delivering your message.
With millions of KOLs out there, we know that some tap into the same groups of people, often peers sharing similar tastes, interests and preferences.
Our Audience Overlap feature lets you precisely analyze and compare the audiences of selected KOLs and strategically use these insights in your favor. The feature allows you to identify KOLs shared and unique followers, and see where they intersect — killer info for optimizing your marketing strategy.
Our expert team is happy to show you our software in action and talk through your individual needs and aspirations.
Several tools are available to facilitate finding influencers within the realm of influencer marketing. These tools are designed to streamline the process of identifying, selecting, and collaborating with content creators who can effectively promote your products or services to their audience. Among these tools, Kolsquare stands out in several significant ways:
In summary, Kolsquare emerges as a robust tool for discovering influencers in the realm of influencer marketing, owing to its expansive database, refined filters, performance analytics, simplified collaboration management, and competitive intelligence features. It serves as a comprehensive solution for marketing professionals aiming to leverage the potential of influencers in their promotional endeavors.
Koslquare offers several ways to find influencers specific to your sector. You can search by any keywords, #, mentions, or emoji relevant to your sector, brand and activity. And remember, we offer unlimited search, so if you don’t hit on the right search term first-off, don’t worry, you can try as many as you like.
In 2024, Influencer Marketing is anticipated to take significant strides by leveraging LinkedIn, experiencing a notable surge as an increasing number of brands invest in campaigns on this professional platform. This trend can be attributed to several key factors. LinkedIn stands out as:
Getting in touch with influencers in today’s ultra-competitive market is a thorny issue for many brands. Luckily Kolsquare provides profiles’ email addresses so you don’t have to waste time looking for them. And, our integrated messaging module lets you centralize KOL outreach in one, easy-to-access location. Pretty neat, huh?
Finding influencers on Instagram has never been so easy. Set Kolsquare’s search engine to filter specifically for Instagram profiles and start punching in the keywords and mentions relevant to your brand search.
Ah, micro influencers. The must-have of modern influencer marketing strategies. Engaging and powerful, partnering with the right micros is sure to drive your campaign performance and ROI to new levels. To find them, set the audience size filter to a range of 10k to 100k followers and let Kolsquare’s search engine do the rest. Double down on your search results by checking the credibility score to see the quality of the KOL’s audience.
TikTok marketing is a great way to target Gen Z and millennial audiences. TikTok content is completely different from LinkedIn, with short, highly engaging videos.
Over 1 billion people worldwide use TikTok, and its popularity is quickly eclipsing other social media channels.
It's useful not only for youth-oriented brands like those in the gaming industry or fast fashion but also for brands seeking to engage the next generation to maintain long-term growth.
So, how can you identify new influencers to collaborate with on TikTok?
On Kolsquare, the search functions do the heavy lifting for you. Simply select "TikTok" in the search filter along with any other requirements, such as the number of followers and relevant keywords, and the AI-powered search will recommend high-potential collaborators.
You could spend hours researching influencers by wading through content, prospecting local hashtags, and recording the number of followers and style.
Or, you could quickly search on Kolsquare's extensive database of influencers, obtain insights, and start building your influencer relationships right away–no spreadsheets needed.
Kolsquare’s search allows you to limit your search to a specific area alongside other essentials, such as keywords, #, followers, content type, audience demographics, and credibility scores. This data makes it easy to collaborate with small influencers who may not have a large following or reach but do have highly engaged and niche audiences. Working with micro and nano-influencers is a great way to connect with your target audience and launch meaningful local campaigns.
An influencer agency can benefit brands expanding into influencer marketing. An agency offers a hands-on approach and can optimise your influencer marketing strategy end-to-end.
While there are many advantages, agencies have limitations. The first is the cost. Influencer marketing has the potential to boost brand awareness and connect brands with target audiences, but a good ROI is necessary. Agencies' higher price points mean campaigns must make higher profits to achieve the same ROI.
One key benefit agencies offer for the higher cost is an in-depth knowledge of their sector. While this can be a positive, agencies are often limited to certain industries, platforms, and influencers. Due to this specialisation, brands must choose the agency they partner with carefully to ensure they have knowledge in their sector and the campaign has growth potential.
On the other hand, an influencer marketing platform like Kolsquare acts like an influencer marketing assistant. Whether you're looking for new influencers, those with a large following, or niche creators, platforms streamline your campaigns. They cut the time it takes to find collaborators and provide a single platform for managing partnerships at a lower cost.
Influencer marketing is a fast-growing tactic with the potential to bring huge rewards–if you follow the right strategy. While it's tempting to pinpoint influencers using gut feelings and first impressions, a data-driven approach bases your campaign on real-world success. After all, you're probably not the target audience for your product!
Using an influencer marketing platform is a great way to access useful data. Platforms work like influencer search engines, storing data about all types of creators, from nano-influencers and micro-influencers to mega-influencers with large followings.
Essentially, platforms like Kolsquare do the heavy lifting. All you have to do is set your filters and search for people who match your campaigns!
Kolsquare's Google Chrome extension makes finding influencers as easy as scrolling through socials. Instead of downloading another app, transform your browser into an influencer marketplace, whether you’re looking for micro-influencers, Instagram influencers, or mega-influencers.
Set the Kolsquare extension sidebar to pop up when you're on social media to gain valuable insights immediately. Discover the influencer's engagement rate, audience demographics, and credibility score quickly, rather than solely superficial data, such as their number of followers and type comments.
Ever wish you could sift through key information about influencers on one platform rather than hopping between multiple channels with limited data?
Well, influencer platforms like Kolsquare offer exactly that! Just set your filters to UK-only creators alongside your other requirements, and Kolsquare's AI-powered search will quickly pinpoint suitable influencers from a database with data from every influencer with over 5k followers.
These advanced features guarantee that you identify relevant British influencers with the right level of reach and high engagement rates.
Want to access the influencer search engine? Book a free demo today!
Okay, so you've found an influencer to collaborate with. What's next?
On Kolsquare, each influencer's email address is ready for access–saving your message from getting lost in spam-filled DMs and showing serious intent from the start.
First impressions are important! Check out our influencer outreach templates to ensure your proposal for engagement wins over KOLs.
During your campaign, Kolsquare's relationship management features keep communications on one platform, meaning that you don’t have to juggle multiple tools.
Kolsquare's social listening tool provides all the insights you need on one interface. Its features allow you to measure the buzz generated by products and brands in different communities by analysing mentions, hashtags, and other valuable data.
These deep insights allow you to gain competitive benchmarking and truly understand your share of voice. Kolsquare's listening tool also helps you to analyse competitor campaigns to see how they're building their reputation and who they're collaborating with, giving you the knowledge to improve your social power.
Try a Kolsquare demo today.
Other well-known tools include:
