See Kolsquare’s Search in action
From creator discovery to audience checks and content inspiration, see how Kolsquare helps find stronger creator matches in seconds.
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Find creators who truly fit your brand. 10x faster.
Search over 5 million+ of qualified creator profiles using the data, insights and AI-powered discovery tools that leading brands and agencies rely on to make smarter creator marketing decisions.
Better creator discovery starts with better creator intelligence
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Find the right creators faster
Cut hours of manual research with AI-powered search across creators, content and brands.
Choose with more confidence
Validate brand fit, audience relevance, performance history and compliance before you reach out.
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Discover opportunities others miss
Search across millions of profiles in more than 180 countries and filter by details like niche, audience quality, performance KPIs, and more.
Turn discovery into a competitive advantage by eliminating time-consuming manual research
The teams that win at influencer marketing aren't working harder. They're making better decisions, faster. Kolsquare gives you the data, depth and speed from day one.
Up to 10x faster
Spend less time checking profiles and content - more time to activate the right ones!
Up to 5 hours saved every week
On manual research, validation and shortlist building
Up to 5x higher ROI potential
Make smarter creator investments with verified data and better-fit shortlists
Everything you need to find the right creators
Ready to scale influencer marketing with confidence?
Get a personalised walkthrough and see exactly how Kolsquare fits your goals.
See how leading brands and agencies use Kolsquare
No two brands run influencer marketing the same way. See the ones doing it best through Kolsquare
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The starting point was to find who was already talking about the brand. Kolsquare allowed us to do that instantly, instead of searching manually on Instagram. Kolsquare is a huge time saver for building a relevant creator shortlist.
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Every month, I track the share of organic versus paid thanks to Kolsquare. I love digging into the data. I look at EMV, credibility, campaign performance, even sentiment. It really helps us understand what’s working.
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Kolsquare helps me collect all the content and measure the impact. In practical terms, it allows us to see how many people we’ve reached and what the real resonance of Solidays is.
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Kolsquare's reporting has had a big impact for us. Before, we relied on spreadsheets and had to manually request statistics from influencers. Now, performance data is automatically collected, and we can share a live dashboard with clients throughout
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Kolsquare is essential to our search process. The platform allows us to filter creators by age, gender, reach and audience criteria, helping us pinpoint exactly who we need. We can also review what influencers have previously posted about, which is
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As our clients invest more in influencer marketing, they expect more robust data and clear justification behind every recommendation. Kolsquare gives us the hard figures we need and makes our vetting process much more efficient and credible.
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It’s impossible to run influence at this scale without a tool like Kolsquare. It saves time, brings clarity, and lets us focus on what really matters: choosing the right creators and building campaigns that work.
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Kolsquare allows us to centralise everything. From creator selection to performance analysis, it’s a real time-saver. And most importantly, it helps us estimate ROI, even on gifting-based campaigns.
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Kolsquare helps me a lot with age distribution, city and country breakdowns, everything I need to verify the KOLs. I use it to check credibility scores, find profiles, and confirm they fit our target.
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Kolsquare gives me the reassurance that we’re working with the right people. I can see audience credibility, filter by country, and double-check that a creator really has the reach and engagement they claim. It saves me hours of second guessing.
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The credibility score is essential — it gives us a clear view of how authentic audiences really are. And thanks to the listening module, we can position Caudalie against competitors market by market. It’s a decisive tool for competitive intelligence
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What interests us is desirability. We seek to create activations that spark desire and spontaneity. Thanks to Kolsquare, we can refine our strategy, identify the strongest content, and adjust our approach for each campaign
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Since we started using Kolsquare, we’ve been able to attract many more influencers to support VETO. The reach generated this way helps us raise awareness and increase donations.
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Kolsquare was really helpful for influencer research and pre-selection based on audience, content fit, and past performance.
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Kolsquare’s search engine and reporting capabilities really stand out. It’s become a powerful commercial lever not just for our current clients, but for prospects too.
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Kolsquare helped us scale up without losing what made our influencer marketing work in the first place: relevance, authenticity, and trust. And most importantly, it helped us connect with the people we really want on our app.
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With Kolsquare, we’re not just guessing anymore — we’re making informed decisions. It helps us prove ROI internally, and enables me to be much more efficient in the way I work.
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We are able to share live Kolsquare dashboards with Berocca and give them campaign updates in real time. That kind of visibility makes all the difference. When you’re working with projects that unfold over months, it’s crucial.
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The campaign required precise coordination—content approvals, posting schedules, and reporting. Kolsquare enabled real-time tracking, ensuring every deliverable was met.
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Tools like Kolsquare enable us to make data-driven decisions, ensuring authentic collaborations and tangible results for our brands.
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Puy du Fou is a client that is very focused on the figures. We give them access to Kolsquare’s online dashboard and they are able to check daily how the campaigns and the strategy is evolving.
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Kolsquare has enabled us to manage our campaign with rigour and fluidity. It is a real asset for enhancing the impact of KOLs in brand strategies where image and expertise are key.
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Reporting used to be a nightmare — we missed posts or couldn’t trace engagement. Now, with Kolsquare, we catch everything and save tons of time.
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We relied on Kolsquare’s keyword and filter tools to target influencers who perfectly fit the campaign’s needs, saving significant time and ensuring precision in our selections.
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Kolsquare was instrumental in validating our choice ... The platform’s data insights ensured we targeted the right audience with an expert who was truly credible in the home-care space.
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Kolsquare really helped us both in terms of identifying new profiles but in terms of following the campaign and being able to track the fallout.
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Kolsquare’s customer service is another of its strengths. Camille, our client manager, is very accessible and reactive. She is very helpful with tips and ideas for improving our campaigns using the different functionalities of the tool.
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Using Kolsquare, we identified influencers who not only fit our criteria but also had relationships with each other, creating a more cohesive and vibrant event atmosphere.
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Kolsquare allows us analyse historic content in detail. This gives us a complete picture of the creator, their style and topics, but also important events in their life, such as weddings or new babies. This helps us build stronger relationships.
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Kolsquare has been a game-changer for us. It’s made the process more efficient and provided the insights we need to align our campaigns with our values and objectives.
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Without exaggerating, for the first accessories campaign I launched, it took me 15 days to find and select KOLs. Now with Kolsquare, the same job takes me a day.
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Kolsquare enabled us to calculate and analyse the impact of our content for the brand, giving us concrete and accurate results to share with the client.
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We used to spend days compiling statistics from influencers manually. Now, with Kolsquare, it takes just a few hours, saving us many hours of work
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Kolsquare enabled us to narrow the search to only Austrian creators which was a huge benefit in achieving the goals of the campaign.
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Kolsquare’s platform allowed us to streamline our influencer search and focus on those who align perfectly with our brand values and target audience.
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Thanks to Kolsquare, we were able to target the right influencers and it really paid off in the end. We had a lot of good feedback on the content, and qualitative feedback from customers.
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Kolsquare is a really important tool for us internally. It allows us to quantify how many creators posted, who published all the information, the conversion rates, the estimated impressions, and the most engaging types of content.
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The added value of Kolsquare really revealed itself to us when it came to reporting to the client. We’re able to show them the overview of the target reached, estimated impressions, the best content, EMV, etc.
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Kolsquare was a game-changer for our influencer selection. While your network works for 10, activating 100 across Instagram, YouTube, and TikTok is a different league. Couldn't have pulled it off without Kolsquare!
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Kolsquare allows me to see all the content posted from IRL events. I enter the total cost of the event to calculate the ROI. It’s super practical.
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Kolsquare has meant a before and after in influencer marketing actions, from profile management and research, to exhaustive analysis of profile metrics in real time.
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The data provided by Kolsquare, including the credibility score and detailed analysis, boost our approach in research, contact, and evaluation of collaborations, thus facilitating rapid optimisation.
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Kolsquare allows us to have a lot of information about profiles. A profile itself might seem perfect on the face of it, but if the engagement rate is low it tells another story.
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Using Kolsquare has always been fluid; I've used the lists, the campaign feature, the search, and the filters in a way that's pretty easy to understand.
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We’re very familiar with gaming profiles on Twitch, but Kolsquare enables us to broaden our scope and find powerful profiles that are more mainstream
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Beautiful Things by Benson Boone had already been presaved thousands of times in France before the title was even released, so we knew there was something there, we just didn’t know who the fans were. By using Kolsquare to identify these four people
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We love Kolsquare, it makes overseeing and evaluating multinational campaigns like the Aspen event really seamless.
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The results were incredible - I was over the moon! We ran the entire campaign via Kolsquare and were able to share all our data easily with our partners. What's more, we were able to obtain really accurate and comprehensive reports.
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Tools like Kolsquare have enabled us to demonstrate the growth influence will bring us and the new customers we’re going to be able to attract.
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Kolsquare helped us create a multi-national campaign with real impact across Europe. We effectively raised awareness of ocean protection among diverse audiences, and expanded our reach. An invaluable tool for influencer marketing!
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Kolsquare helps enormously to collect all the content. I just create a campaign in Kolsquare, list all the creators and I can analyse the reach and engagement.
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Kolsquare's platform maximises our impact on a tight budget—simplifying influencer identification, content monitoring, and delivering positive results for our startup. It's been a game-changer.
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With Kolsquare, centralising campaign results is a breeze. The platform offers a comprehensive view, impressing partners by effortlessly showcasing brand mentions and campaign success.
Find creators whose audiences match your target customers
Audience relevance is fundamental to influencer marketing success. Kolsquare allows you to find creators whose followers match your target customer demographics, interests, and behaviours.
Analyse audience age, gender, location, interests, and engagement patterns to ensure your message reaches the right people through the right voices.
Credibility Score
Is the profile legit or does it have a suspicious number of fake followers? Stop guessing with our Credibility Score, and separate the diamonds from the rough in one glance.
Audience demographics
From age, gender, location, to personal interests, language, and favourite profiles by country and city — take out the guesswork and calibrate your influencer matches to your target audience.
Audience reachability
People who follow fewer profiles are more likely to be exposed to a KOL’s content. Through our reachability check, you can easily analyse who follow fewer profiles are more likely to be exposed to a KOL’s content. Through our reachability check, you can easily establish how powerful a profile will be in delivering your message.
Audience Overlap
With millions of KOLs out there, we know that some tap into the same groups of people, often peers sharing similar tastes, interests and preferences.
Our Audience Overlap feature lets you precisely analyse and compare the audiences of selected KOLs and strategically use these insights in your favour. The feature allows you to identify KOLs shared and unique followers, and see where they intersect — killer info for optimizing your marketing strategy.
Learn more about Kolsquare
Campaign Management
Empower teams and run all your creator campaigns in one place, centralising every step from outreach, casting and approvals to tracking, reporting and payments.
AI Reporting & Performance
With Kolsquare’s integrated reporting system, you get the insights you need to optimise faster, prove impact and scale what works.
Competitive Intelligence
Understand your market, benchmark your performance with your competitive set and identify the opportunities that shape your next campaigns.
How to find influencers: Your questions answered
How to find micro Influencers?
Micro-influencers are the must-have of any 2025/6 influencer marketing strategy. Engaging and powerful, partnering with the right micros is sure to drive your campaign performance and ROI to new levels.
To find them, set the audience size filter to a range of 10k to 100k followers and let Kolsquare’s search engine do the rest. You can ensure those followers are legitimate by checking the credibility score, which analyses whether the audience is real or propped up by bots and inactive followers.
How to get in touch with Influencers?
Relying on DMs to reach influencers may mean messages get lost. After all, many creators are inundated with messages on socials. Thankfully, Kolsquare provides influencers’ email addresses, so you don’t have to waste time looking for them. And our integrated messaging feature lets you centralise KOL outreach in one easy-to-access location. Pretty neat, huh?
How to find influencers on Instagram?
The vast majority of UK brands that run influencer marketing campaigns use Instagram. That's no surprise, considering that over 34 million UK users log in to the app every month.
Here's how to find influencers on this popular platform:
1. Search using the Explore Page
Instagram’s Explore Page is designed to show users content tailored to their interests, making it a useful tool for finding influencers. To leverage this feature, create an Instagram account that mirrors your target audience’s behavior. For example, if you’re a wellness brand targeting users aged 25-35, engage with wellness-focused content and follow relevant creators to influence Instagram’s recommendations.
You can use the free Kolsquare Chrome extension to gain insights into an influencer’s audience. From there, all you have to do is check out the content Instagram suggests and browse creators' profiles to find out who can elevate your brand campaign.
2. Search industry hashtags or keywords
Instagram’s hashtag search is a direct route to finding creators in your niche. Use relevant industry hashtags to locate influencers who are already active in your market. For example, searching “#cleanbeauty” or “#wellnesscoach” can help you identify creators with similar content and follower demographics.
3. Influencer marketing platform
With Kolsquare, you can use a simple search engine to hunt for the ideal influencer. Select “Instagram” in the filter, add criteria like follower count, audience demographics, and engagement rates, and let Kolsquare’s AI-driven recommendations point you to high-potential collaborators.
4. Hire an agency
An agency can guide you through every step of influencer marketing on Instagram. Many brands choose this option, especially for large campaigns, though it can be more costly. Just be sure to choose an agency that understands your brand vision and audience.
What are a few examples of social listening tools?
Kolsquare's social listening tool allows you to measure the buzz generated by products and brands on social media by analysing mentions, hashtags, and other valuable data.
These deep insights provide competitive benchmarking and help you truly understand your share of voice. Kolsquare's listening tool also helps you to analyse competitor campaigns to see how they're building their reputation and who they're collaborating with, giving you the knowledge to improve your social power.
Other well-known tools include:
- Hootsuite: An all-in-one platform for monitoring brand mentions, tracking keywords, and scheduling social media posts.
- Brandwatch: AI-based platform for analysing brand sentiment, identifying influencers, and staying ahead of trends.
- HubSpot: HubSpot tracks brand mentions and connects them directly to customer data for an in-depth audience understanding.
- Sprout Social: Understand multiple social media accounts' brand mentions and measure campaign performance on one interface.
- Meltwater: Analyses mentions across news websites, blogs, and forums to gain a full picture of your brand's online reputation.
What tools can help you find influencers for influencer marketing, and what sets Kolsquare apart for influencer searching?
There are several tools that can help you find influencers. These platforms streamline the process of identifying, selecting, and collaborating with content creators.
Kolsquare is one of these tools. We believe it's the best one! Here's what it can do:
- Influencer Database: Kolsquare's extensive influencer database stores insights on influencers across the biggest social media platforms, including Instagram, YouTube, TikTok, X, and Facebook. The database helps you to discover influencers who fit your niche, target audience, and marketing objectives.
- Advanced Filters: Kolsquare's advanced filtering options let you refine your search results by specifying criteria, such as geographic location, subscriber count, engagement rate, interests, and more. This helps you discover influencers who fit your requirements quicker than you can say, “Find me a micro-influencer in London with an engagement rate of at least 5%.”
- Performance Analysis: Kolsquare offers visual insights into each influencer's performance. Access key metrics like engagement rates, audience demographics, reach, earned media value, and more. These analytics help you understand whether an influencer truly has the power to hit your targets.
- Streamlined Collaboration: Once you've picked a KOL, Kolsquare makes managing influencer relationships easy. Directly contact influencers, monitor campaign progress, and track affiliate links on the platform.
- Competitive Intelligence: Kolsquare’s competitive intelligence features enable you to monitor competitors' influencer marketing campaigns and benchmark your brand. These insights allow marketers to glean valuable lessons and enhance their own strategies.
Kolsquare streamlines and simplifies every part of the influencer marketing process thanks to its expansive database, refined filters, performance analytics, collaboration management, and social listening features. It's a comprehensive solution for marketing professionals who want to launch target-smashing campaigns.
Where to find TikTok influencers?
TikTok marketing is a great way to target Gen Z and millennial audiences. Its content is mostly short-form, engaging videos. Over 1 billion people worldwide use TikTok, and it's a popular choice for influencer marketing.
It's useful not only for youth-oriented brands like those in the gaming industry or fast fashion but also for brands seeking to engage the next generation to maintain long-term growth.
So, how can you identify new influencers to collaborate with on TikTok?
1. Search using the FYP
The For You Page (FYP) is TikTok's homepage, it's also where TikTok suggests content to a user. You can take advantage of this feature to find suitable influencers. Create a TikTok account that behaves like your target audience. For example, if you're a beauty brand targeting 35-45-year-olds, follow beauty creators with these demographics in their audience.
How do you know who follows an influencer? You can learn about a creator's audience using the Kolsquare Chrome extension. From there, simply view the content and creators TikTok suggests to see who can create a great campaign!
2. Search industry hashtags or keywords
Use TikTok's Trend Discovery capabilities to identify common hashtags in your industry. Search these hashtags and other relevant terms on the TikTok app to find creators in your niche.
3. Influencer marketing platform
With Kolsquare, the search functions do the heavy lifting for you. Simply select "TikTok" in the search filter along with any other requirements, such as the number of followers and relevant keywords, and the AI-powered search will recommend high-potential collaborators. Kolsquare provides all the data you need to assess influencers and ensure your campaigns hit targets!
4. Hire an agency
Agencies guide you through the entire influencer marketing process. Many brands find this incredibly helpful. However, it comes at a high cost, and you must choose an agency that truly understands your brand. Discover more about influencer marketing agencies here.
How do you find influencers on Instagram in your area
You could spend hours researching influencers by wading through content, prospecting local hashtags, and recording creators' follower count, engagements, content style, and all the other data you need.
Or, you could quickly search on Kolsquare's extensive database of influencers to obtain insights and start building your influencer relationships right away–no spreadsheets needed.
Kolsquare’s search allows you to filter results by a specific area, such as “London” or “Manchester.” You can also search and filter by keywords, hashtags, followers, content type, audience demographics, and credibility scores. This data makes it easy to collaborate with small influencers who have highly engaged and niche audiences. Working with micro and nano-influencers is a great way to connect with your target audience and launch meaningful local campaigns.
What about an influencer agency?
An influencer agency can benefit brands expanding into influencer marketing by offering a hands-on approach and optimising your influencer marketing strategy end-to-end.
One key benefit agencies offer for the higher cost is an in-depth knowledge of their sector. While this can be a positive, agencies are often limited to certain industries, platforms, and influencers. Due to this specialisation, brands must carefully choose the agency they partner with to ensure the agency has knowledge of their sector and that the campaign has growth potential.
While there are many advantages, agencies have limitations. The first is the cost. Influencer marketing has the potential to boost brand awareness and connect brands with target audiences, but a good ROI is necessary. Agencies' higher price points mean campaigns must make higher profits to achieve the same ROI.
On the other hand, an influencer marketing platform like Kolsquare acts as a cost-effective influencer marketing assistant and data analyst. Whether you're looking for new influencers, those with a large following, or niche creators, platforms streamline your campaigns. They cut the time required to find collaborators and provide a single platform for managing partnerships at a lower cost.
Where can you find influencers to promote your product?
Influencer marketing is a fast-growing industry with the potential to bring huge rewards–if you follow the right strategy. While it's tempting to rely on gut feelings and first impressions when selecting influencers, a data-driven approach keeps your campaign audience-focused. This is especially important if you're not the target audience for your campaign! Something that appeals to you may put off potential customers.
Using an influencer marketing platform is a great way to gain quick insights about influencers. Platforms work like influencer search engines, storing data about all types of creators, from nano-influencers with just 5K followers to mega-influencers with mammoth audiences.
Essentially, platforms like Kolsquare do the heavy lifting. All you have to do is set your filters and search for people who match your campaigns! It's practically a superweapon. Well, not quite a superweapon, but you get the idea.
Is there an app to find influencers?
Kolsquare's Google Chrome extension makes understanding influencers as easy as scrolling through social media. Instead of downloading another app, transform your browser into an influencer marketplace, whether you’re looking for micro-influencers, Instagram influencers, or mega-influencers.
Set the Kolsquare Chrome extension to pop up in the sidebar when you're on social media to gain valuable insights immediately. Discover the influencer's engagement rate, audience demographics, and Credibility Score quickly.
How do I reach influencers in the UK?
Okay, so you've found an influencer to collaborate with. What's next?
On Kolsquare, each influencer's email address is ready for access, saving your message from getting lost in spam-filled DMs. Plus, if you integrate your email, you can handle all your influencer communications on the Kolsquare platform.
First impressions are important! Check out our influencer outreach templates to ensure your proposal wins over KOLs.
During your campaign, Kolsquare's relationship management features keep communications on one platform, meaning that you don’t have to juggle multiple tools.
Where to find TikTok influencers in your niche?
TikTok marketing is a great way to target Gen Z and millennial audiences. Its content is mostly short-form, engaging videos. Over 1 billion people worldwide use TikTok, and it's a popular choice for influencer marketing.
It's useful not only for youth-oriented brands like those in the gaming and fast fashion industries, but also for brands seeking to engage the next generation to sustain long-term growth.
So, how can you identify new influencers to collaborate with on TikTok?
1. Search using the FYP
The For You Page (FYP) is TikTok's homepage. It's also where TikTok suggests content to a user. You can take advantage of this feature to find suitable influencers by creating a TikTok account that behaves like your target audience. For example, if you're a beauty brand targeting 25-35-year-olds, follow beauty creators in this demographic.
How do you know who follows an influencer? You can learn about a creator's audience using the Kolsquare Chrome extension. From there, simply view the content and creators TikTok suggests to see who can create a great campaign!
2. Search industry hashtags or keywords
Use TikTok's Trend Discovery capabilities to identify common hashtags in your industry. Search these hashtags and other relevant terms on the TikTok app to find creators in your niche.
3. Influencer marketing platform
While manual searching can be effective, it's easy to make mistakes when you don't know deeper insights into the influencer's past collaborations, audience demographics, engagement rates, and audience credibility.
With an influencer marketing platform like Kolsquare, the search functions do the heavy lifting for you, and influencer profiles provide all the data you need to assess influencers and ensure your campaigns hit targets.
To find TikTok influencers, simply select "TikTok" in the search filter along with any other requirements, such as the number of followers and relevant keywords, and the AI-powered search will recommend high-potential collaborators.
4. Hire an agency
Agencies guide you through the entire influencer marketing process. Many brands find this incredibly helpful. However, it comes at a high cost, and you must choose an agency that truly understands your brand. Discover more about influencer marketing agencies here.
Ready to scale influencer marketing with confidence?
Get a personalised walkthrough and see exactly how Kolsquare fits your goals.
