The impact of influencer marketing on the children's sector in 2023

The year 2023 marks a significant digital and social transition in the children’s sector. Brands and key opinion leaders (KOLs) are rapidly adapting to new platforms and trends. Instagram is becoming the favorite playground for storytelling and engagement, while TikTok is emerging as a key space for content marketing, particularly in the children’s book segment with the #Booktok phenomenon.

In this report, Kolsquare provides an overview of the complex, multi-dimensional evolution of the Influence market for children’s and baby brands, a sector that continues to adapt and innovate in the face of the challenges and opportunities of our time.