Finding the right influencers who can reach your target audience is an essential — and time consuming — part of influencer marketing. Let Kolsquare speed up your search.
Influencer search engine.
You’ve got a killer product that you want the whole world to know about.
With Kolsquare’s huge database and AI-powered semantic search engine, you can access the most detailed influencer and audience stats on the market to find your perfect creator match.
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Our platform offers the most detailed information and filters, ensuring you effortlessly discover KOL profiles that truly align with your brand. Filter by:
Audience relevance is the bread and butter of Influencer Marketing. Kolsquare allows you to find the right influencers to reach your targets and offers a huge array of features and statistics to fine-tune your KOL selection.
Is the profile legit or does it have a suspicious number of fake followers? Stop guessing with our Credibility Score, and separate the diamonds from the rough in one glance.
From age, gender, location, to personal interests, language, and favorite profiles by country and city — take out the guesswork and calibrate your influencer matches to your target audience.
People who follow fewer profiles are more likely to be exposed to a KOL’s content. Through our reachability check, you can easily who follow fewer profiles are more likely to be exposed to a KOL’s content. Through our reachability check, you can easily establish how powerful a profile will be in delivering your message.
With millions of KOLs out there, we know that some tap into the same groups of people, often peers sharing similar tastes, interests and preferences.
Our Audience Overlap feature lets you precisely analyze and compare the audiences of selected KOLs and strategically use these insights in your favor. The feature allows you to identify KOLs shared and unique followers, and see where they intersect — killer info for optimizing your marketing strategy.
Our expert team is happy to show you our software in action and talk through your individual needs and aspirations.
There are several tools that can help you find influencers. These platforms streamline the process of identifying, selecting, and collaborating with content creators who can effectively promote your products or services.
Kolsquare is one of these tools. We believe it's the best one! Here's what it can do:
In summary, Kolsquare helps with every part of the influencer marketing process thanks to its expansive database, refined filters, performance analytics, simplified collaboration management, and social listening features. It's a comprehensive solution for marketing professionals who want to launch target-smashing campaigns.
Instagram is used by 81% of UK brands that run influencer marketing campaigns. That's no surprise considering that over 34 million people log into the app every month in the UK alone.
Here's how to find influencers on this highly popular platform:
1. Search using the Explore Page
Instagram’s Explore Page is designed to show users content tailored to their interests, making it a useful tool for finding influencers. To leverage this feature, create an Instagram account that mirrors your target audience’s behavior. For example, if you’re a wellness brand targeting users aged 25-35, engage with wellness-focused content and follow relevant creators to influence Instagram’s recommendations.
You can use the free Kolsquare Chrome extension to gain insights into an influencer’s audience. From there, all you have to do is check out the content Instagram suggests and browse creators' profiles to find out who can elevate your brand campaign.
2. Search industry hashtags or keywords
Instagram’s hashtag search is a direct route to finding creators in your niche. Use relevant industry hashtags to locate influencers who are already active in your market. For example, searching “#cleanbeauty” or “#wellnesscoach” can help you identify creators with similar content and follower demographics.
3. Influencer marketing platform
With Kolsquare, the search function simplifies your hunt for the ideal influencer. Select “Instagram” in the filter, add criteria like follower count and niche keywords, and let Kolsquare’s AI-driven recommendations point you to high-potential collaborators. The platform provides essential data on engagement, audience demographics, and more to ensure your campaigns hit the mark.
4. Hire an agency
An agency can guide you through every step of influencer marketing on Instagram. Many brands find this option invaluable, especially for large campaigns, though it can be more costly. Just be sure to choose an agency that understands your brand vision and audience. You can learn more about influencer marketing agencies and find a match for your brand here.
Ah, micro-influencers–the must-have of any 2024/5 influencer marketing strategy. Engaging and powerful, partnering with the right micros is sure to drive your campaign performance and ROI to new levels.
To find them, set the audience size filter to a range of 10k to 100k followers and let Kolsquare’s search engine do the rest. Double down on your search results by checking the credibility score to discover whether their audience is real or propped up by bots and inactive followers.
Relying on DMs to reach influencers may mean messages get lost. After all, many creators are inundated with messages on socials. Thankfully, Kolsquare provides influencers’ email addresses, so you don’t have to waste time looking for them. And our integrated messaging feature lets you centralise KOL outreach in one easy-to-access location. Pretty neat, huh?
Koslquare gives you several ways to find influencers specific to your sector. You can search by any keywords, #, mentions, or emojis relevant to your sector, brand, or activity. And remember, we offer unlimited search, so if you don’t hit on the right search term the first time, don’t worry (although it's likely you will).
In 2024, brands finally started leveraging LinkedIn for influencer marketing. An increasing number of brands are investing in campaigns on the platform for professionals for several reasons, including:
TikTok marketing is a great way to target Gen Z and millennial audiences. Its content is mostly short-form, engaging videos. Over 1 billion people worldwide use TikTok, and it's a popular choice for influencer marketing.
It's useful not only for youth-oriented brands like those in the gaming industry or fast fashion but also for brands seeking to engage the next generation to maintain long-term growth.
So, how can you identify new influencers to collaborate with on TikTok?
The For You Page (FYP) is TikTok's homepage, it's also where TikTok suggests content to a user. You can take advantage of this feature to find suitable influencers. Create a TikTok account that behaves like your target audience. For example, if you're a beauty brand targeting 35-45-year-olds, follow beauty creators with these demographics in their audience.
How do you know who follows an influencer? You can learn about a creator's audience using the Kolsquare Chrome extension. From there, simply view the content and creators TikTok suggests to see who can create a great campaign!
Use TikTok's Trend Discovery capabilities to identify common hashtags in your industry. Search these hashtags and other relevant terms on the TikTok app to find creators in your niche.
With Kolsquare, the search functions do the heavy lifting for you. Simply select "TikTok" in the search filter along with any other requirements, such as the number of followers and relevant keywords, and the AI-powered search will recommend high-potential collaborators. Kolsquare provides all the data you need to assess influencers and ensure your campaigns hit targets!
Agencies guide you through the entire influencer marketing process. Many brands find this incredibly helpful. However, it comes at a high cost, and you must choose an agency that truly understands your brand. Discover more about influencer marketing agencies here.
You could spend hours researching influencers by wading through content, prospecting local hashtags, and recording their follower count, engagements, content style, and all the other data you need.
Or, you could quickly search on Kolsquare's extensive database of influencers, obtain insights, and start building your influencer relationships right away–no spreadsheets needed.
Kolsquare’s search allows you to filter results by a specific area, such as “the UK” or “Manchester.” You can search and filter by keywords, #, followers, content type, audience demographics, and credibility scores. This data makes it easy to collaborate with small influencers who have highly engaged and niche audiences. Working with micro and nano-influencers is a great way to connect with your target audience and launch meaningful local campaigns.
An influencer agency can benefit brands expanding into influencer marketing. An agency offers a hands-on approach and can optimise your influencer marketing strategy end-to-end.
One key benefit agencies offer for the higher cost is an in-depth knowledge of their sector. While this can be a positive, agencies are often limited to certain industries, platforms, and influencers. Due to this specialisation, brands must choose the agency they partner with carefully to ensure they have knowledge in their sector and the campaign has growth potential.
While there are many advantages, agencies have limitations. The first is the cost. Influencer marketing has the potential to boost brand awareness and connect brands with target audiences, but a good ROI is necessary. Agencies' higher price points mean campaigns must make higher profits to achieve the same ROI.
On the other hand, an influencer marketing platform like Kolsquare acts as a cost-effective influencer marketing assistant and data analyst. Whether you're looking for new influencers, those with a large following, or niche creators, platforms streamline your campaigns. They cut the time it takes to find collaborators and provide a single platform for managing partnerships at a lower cost.
Influencer marketing is a fast-growing industry with the potential to bring huge rewards–if you follow the right strategy. While it's tempting to rely on gut feelings and first impressions when selecting influencers, a data-driven approach keeps your campaign audience-focused. This is especially important if you're not the target audience for your campaign! Something that appeals to you may put off potential customers.
Using an influencer marketing platform is a great way to gain quick insights about influencers. Platforms work like influencer search engines, storing data about all types of creators, from nano-influencers with just 5K followers to mega-influencers with mammoth audiences.
Essentially, platforms like Kolsquare do the heavy lifting. All you have to do is set your filters and search for people who match your campaigns! It's practically a superweapon. Well, not quite a superweapon, but you get the idea.
Kolsquare's Google Chrome extension makes understanding influencers as easy as scrolling through social media. Instead of downloading another app, transform your browser into an influencer marketplace, whether you’re looking for micro-influencers, Instagram influencers, or mega-influencers.
Set the Kolsquare Chrome extension sidebar to pop up when you're on social media to gain valuable insights immediately. Discover the influencer's engagement rate, audience demographics, and Credibility Score quickly, rather than solely superficial data, such as their number of followers and type comments.
Ever wish you could sift through key information about influencers on one platform rather than hopping between multiple channels?
Well, influencer platforms like Kolsquare offer exactly that! Just set your filters to UK-only creators alongside your other requirements, and Kolsquare's AI-powered search will quickly pinpoint suitable influencers from the huge database (including data from every influencer with over 5k followers).
These advanced features guarantee you can identify British influencers in your niche with the right level of reach and high engagement rates.
Want to access the influencer search engine? Book a free demo today!
Okay, so you've found an influencer to collaborate with. What's next?
On Kolsquare, each influencer's email address is ready for access – saving your message from getting lost in spam-filled DMs and showing serious intent from the start.
First impressions are important! Check out our influencer outreach templates to ensure your proposal for engagement wins over KOLs.
During your campaign, Kolsquare's relationship management features keep communications on one platform, meaning that you don’t have to juggle multiple tools.
Kolsquare's social listening tool allows you to measure the buzz generated by products and brands on social media by analysing mentions, hashtags, and other valuable data.
These deep insights provide competitive benchmarking and help you truly understand your share of voice. Kolsquare's listening tool also helps you to analyse competitor campaigns to see how they're building their reputation and who they're collaborating with, giving you the knowledge to improve your social power.
Try a Kolsquare demo today.
Other well-known tools include:
En réponse aux exigences accrues en matière de transparence, ainsi qu'à la promulgation de la loi influenceurs du 9 juin 2023, les influenceurs français doivent désormais indiquer plus clairement les contenus sponsorisés et se conformer à des normes strictes pour garantir une communication honnête avec leurs audiences.
In the UK, new influencer marketing regulations have put a stronger focus on transparency and consumer protection. The Competition and Markets Authority (CMA) and the Advertising Standards Authority (ASA) have tightened the rules to ensure influencers label sponsored content very clearly. They must use terms like "ad" or "sponsored" in a way that’s obvious to their audience. That could be captions or directly in the content itself.
Failure to comply can lead to penalties, although these are limited to "naming and shaming" in the UK. However, even though soft, brands can be held accountable and have their reputation damaged. These rules aim to protect consumers from being misled and ensure that influencer marketing remains completely transparent.
Learn more about the UK regulations and how brands approach them here.
