Measuring the carbon footprint of an influencer campaign

Why should we measure the carbon footprint of an influencer campaign?

Because the more we know about the carbon impact of our activities, the more we can do to reduce our impact.

How does it work?

Kolsquare has partnered with carbon impact business solution Sami to develop a calculator capable of aggregating the emissions produced by various elements of the creation and diffusion of an influencer marketing campaign. To function correctly, it requires input of data such as number of KOLs in a campaign, gifted products, travel and accommodation, electronic equipment, type of content produced, and so on.

Calculate my carbon footprint

For brands seeking to measure the carbon footprint of a specific campaign

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KOLs seeking to measure the carbon footprint of their contribution to a specific campaign

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Boost your e-commerce brand: 6 successful influencer marketing strategies!

Dans ce nouveau guide, on va parler de l'impact écologique du marketing d'influence, mais on va surtout vous apprendre comment réduire l'empreinte carbone de vos campagnes d'influence en vous présentant différentes stratégies et solutions pour un marketing durable !

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6 Quick Wins for reducing the carbon footprint of your influencer marketing campaigns… without reducing your impact

Preference short, engaging video formats, and compress images and content

Choose local or national destinations for events, photo and video shoots to reduce air travel and long voyages by road

Shoot content for several campaigns during one film shoot to reduce travel and unnecessary accommodation and purchases

Upcycle existing content like previously unpublished edits rather than creating new content. Consider UGC and IGC campaigns to maximize the impact of existing content

Leverage AI tools to perfect your campaign targeting, analysis and distribution to reach the most engaged audience, and reduce distribution of content to disinterested audiences

Stop unqualified mass gifting to economize transportation and reduce waste. Contact influencers first to confirm their interest in receiving products. Deliver products direct from the supplier rather than through a third-party (like an agency), or personally when possible.

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Measuring the carbon footprint Of an influencer marketing campaign

Calculate my carbon footprint

Survey for KOLs

Boost your e-commerce brand: 6 successful influencer marketing strategies!

6 Quick Wins for reducing the carbon footprint of your influencer marketing campaigns… without reducing your impact

Keen to learn more about our platform and tools for ethical Influencer marketing?