Guide
Affiliate vs. Influence? How smart brands are combining both for maximum growth
While some brands are already leveraging affiliate marketing to boost their ROI, others are still hesitant to integrate it into their influencer marketing strategy. However, the rise of social commerce and the evolution of compensation models are reshaping the landscape. How can brands combine awareness and performance through affiliation? In this guide, Kolsquare breaks down key market trends, the strategies used by high-performing brands, and best practices to maximize the impact of influencer marketing and affiliation.