Marsha Dunn

All articles by Marsha Dunn

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I'm a writer specialising in SEO content for B2B businesses. I'm especially passionate about influencer marketing. It's fast-paced, wildly creative, and, when done well, makes a huge impact. I love helping brands make the most of this exciting channel.

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Social networks

Instagram updates that matter for creators and brands in 2026

Stylish young Asian woman with headphones sitting against a roller shutter outside, checking social media on a laptop, getting notifications, likes, views, and comments.

Influence strategy

Influencer Marketing: Definition, Strategy, and ROI Guide

Modern halftone collage. Success concept, key to success, business plan.

Influence strategy

What UK Influencer Marketers Should Prioritise in Q1-2 2026

January 29, 2026

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Influence strategy

Elements of a great creative brief: what to include, examples, and a checklist

January 29, 2026

Why some creators are stepping back from TikTok

January 15, 2026

Arsenal FA Cup victory parade

Influence strategy

How Creators Power the Premier League’s Global Reach

December 9, 2025

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Influence strategy

What is the new law on less healthy food in the UK?

December 9, 2025

Creative thinking business woman

What are the key components of successful influencer marketing strategies?

November 4, 2025

Yes, We Are Champion.

Influence strategy

Champions League 2025-26: The Football Clubs Dominating Influencer Marketing

October 1, 2025