Tous les articles de Sophie Douez

Sophie Douez is a journalist at Kolsquare covering the European Influencer Marketing Industry. She has extensive experience in B2B, news and political reporting in France, Switzerland and Australia, and is confused as to why she gets transfixed by carpet cleaning videos on Instagram.

Influence strategy

Wielding influence marketing to drive business: that challenge of rationalising the strategy across the marketing mix

March 18, 2025

Influence strategy

Driving Authenticity: How SNCF Connect reimagined its influencer marketing strategy to support the brand across multiple marketing touchpoints

March 18, 2025

Focus

International Women’s Day 2025: Five questions with Kolsquare’s female leadership team

March 7, 2025

Influence strategy

From trend to tactic: Tiphaine Neveu on redefining influence as a core marketing pillar

March 18, 2025

Q&A

Affiliate marketing meets influence: why brands must develop a holistic influence strategy

February 19, 2025

Q&A

Integrating influence and affiliate marketing: challenges and opportunities for brands in a tight market

February 5, 2025

Influence strategy

La Fourche: strategic use of influence to deliver highly qualified leads … and growth

February 18, 2025

Q&A

Influence in Italy: Brands increasingly selective about KOL partners following Chiara Ferragni scandal

January 27, 2025

News

TikTok's US Ban: What it means for creators and marketers in the UK and Europe

April 7, 2025