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Better, Faster, Stronger: Marketing with British Olympians
The 2024 Olympic Games in Paris captivated the UK like never before. 36.1 million viewers watched at least 15 minutes of the Games on the BBC—equivalent to 59% of the UK population.
This high level of interest presents a unique marketing opportunity. Through influencer marketing, brands can support the Great Britain team while tapping into captivated audiences eager to learn more about their new favourite sports stars. But which athletes are gaining the most momentum?
In this article, we spotlight the ten most-followed 2024 Olympic medalists, plus essential marketing metrics. We also highlight five rising stars whose follower growth and engagement present a golden opportunity.
Athlète français aux JO
Key Takeaways
- Team GB brought 327 athletes to Paris and won 65 medals.
- Many athletes grabbed the nation's attention with their dedication and drive. Some medalists gained tens—even hundreds—of thousands of new followers.
- The post-games buzz presents a rare opportunity for brands. With engagement and interest at a high, promoting products with these victorious Olympians is ultra-effective.
- #Paris2024 features in over 1,903,927 Instagram posts, revealing the games' popularity on social media.
A List of the Top 10 United Kingdom Olympians by Instagram Follower Count
This list provides pivotal stats on the most popular Olympic medalists from the 2024 Games. It highlights metrics like Earned Media Value (EMV), audience credibility, and engagement rates to help brands make informed decisions.
High EMV indicates the value these athletes can bring to brands, while strong credibility and engagement rates show their ability to connect authentically with real fans. These bonds have the power to increase brand awareness, sentiment, and sales.
Here are the most-followed medalists:
Tom Daley - @tomdaley - Team GB Champion
- Interests: Sport & Fitness, News & Trends, Food & Drinks
Followers:
- Instagram: 4.0M
- TikTok: 1.6M
- YouTube: 1.2M
- Location: UK
- Location of the audience: UK (20%)
- Kolsquare Credibility Score: 74/100
Average engagement rate:
- Instagram Posts: 9.73% | Instagram Reels: 4.69%
- TikTok: 9.8%
Earned Media Value:
- Instagram Posts: €350K
- Instagram Reels: €237K
- Instagram Stories: €6.47K
Growing up in Devon, Tom Daley started diving at seven years old. He is now one of the most famous members of the Great Britain team. His impressive career spans five Olympic games, during which he has won five medals in the solo and synchronised diving events.
At the Paris 2024 Olympic Games, Daley won his fifth and likely last medal: a silver in the synchronised 10m platform diving event. He shared with the BBC, “This year felt like such a bonus. I got to compete in front of my family, in front of my kids, I got to be the flag bearer, there were a lot of bucket list items ticked off.”
Now 30, Daley plans to retire from competitive diving to focus on TV presenting and fashion. He is an avid crocheter with 1.4 million followers on his hook and yarn-focused Instagram account.
Daley has collaborated with brands such as Gillette and Rimmel London and has been featured in British Vogue. He is also a passionate gay rights campaigner and presented a film tackling homophobia, "Illegal to Be Me."
Daley's audience is exceptionally engaged for a celebrity influencer—typical rates are around 1%. His posts featuring the hashtag #olympics gained hundreds of thousands of likes and reached engagement rates of up to 21%. Most of his audience is between 18 and 34 years old.
Sky Brown - @skybrown - All-Time Youngest GB Summer Olympic Medalist
- Interests: Inspiration & Lifestyle, Sport & Fitness, Health and Wellness, Culture (Art, literature, etc), Nature & Environment
Followers:
- Instagram: 1.43M
- TikTok: 2.3M
- YouTube: 334K
- Location: UK
- Location of the audience: UK (4.6%)
- Kolsquare Credibility Score: 83/100
Average engagement rate:
- Instagram Posts: 9.6% | Instagram Reels: 2%
- TikTok: 3.1%
Earned Media Value:
- Instagram Posts: €124K
- Instagram Reels: €37.4K
- Instagram Stories: €2.3K
British-Japanese athlete Sky Brown is one of the biggest names in women's skateboarding. At just 13 years old, she made history as the youngest-ever medalist for the Great Britain team in the Summer Olympics, winning bronze in the 2020 Tokyo Games.
At the 2024 Olympics, now 16, Brown continued to build her reputation, securing another bronze medal in skateboarding. She saved her best run for last, scoring 92.31. It was just 0.32 of a point behind the silver medalist, Kokona Hiraki. It was a fantastic feat, especially considering she had dislocated her shoulder the day before she was due to leave for Paris and overcome a knee injury earlier in the year. She is also an avid surfer but failed to qualify for the 2024 surfing event.
Brown has been featured in campaigns for brands like Visa, Samsung Galaxy, and Nike. She shares a mix of personal and lifestyle content on her Instagram page with her followers. 66% of those followers are female, and most are aged between 18 and 34. Brown's audience is also highly engaged and credible.
Adam Peaty - @adam_peaty - Tokyo 2020 and Rio de Janiero 2016 Gold Medal Swimmer and World Record Holder
- Interests: Sport & Fitness, Inspiration & Lifestyle
Followers:
- Instagram: 714K
- TikTok: 137K
- YouTube: 48K
- Location: UK
- Location of the audience: UK (19%)
- Kolsquare Credibility Score: 76/100
Average engagement rate:
- Instagram Posts: 10.1% | Instagram Reels: x
- TikTok: x
Earned Media Value:
- Instagram Posts: €65.9K
- Instagram Reels: x
- Instagram Stories: €1.58K
Staffordshire swimmer Adam Peaty MBE secured a silver medal in the men's 100-metre breaststroke at the 2024 Olympics. During the nerve-wracking race, Peaty battled against Italian and USA swimmers with barely a hundredth of a second between them on the final lap. The race was so close that Peaty and the American, Fink, hit the finish line at the same time. They both share the silver medal. It marked his sixth Olympic medal, which comprises three gold and three silver medals.
Peaty is a formidable swimmer, holding world records in the 50-metre and 100-metre breaststroke events. Unfortunately, he developed COVID during the 2024 Olympics, hindering his abilities.
Peaty has collaborated with brands like Visa UK and Cupra UK on Instagram. He also frequently shares family and lifestyle photos on his social media alongside sporting content.
His engaged audience is evenly balanced in gender and mostly between the ages of 18 and 34. Peaty gained an extraordinary 279K followers during the Olympics.
Tommy Fleetwood - @officialtommyfleetwood - Golfer for England and GB
- Interests: Inspiration & Lifestyle, Sport & Fitness, Photography, Family, Food & Drinks
Followers:
- Instagram: 692K
- TikTok: x
- YouTube: x
- Location: UK
- Location of the audience: UK (27%)
- Kolsquare Credibility Score: 85/100
Average engagement rate:
- Instagram Posts: 5.12% | Instagram Reels: 1.61%
- TikTok: x
Earned Media Value:
- Instagram Posts: €35K
- Instagram Reels: €16.9K
- Instagram Stories: €1.54K
Tommy Fleetwood, a professional golfer from Merseyside, has achieved multiple victories on the European Tour, including back-to-back wins at the Abu Dhabi HSBC Championship in 2017 and 2018.
At the 2024 Olympics, Fleetwood secured a silver medal for the Great Britain team in the closely contested individual golf event. It was his first Olympic medal in his second appearance at the Games.
His social media presence primarily features golf content, and he has partnered with brands like Dubai Golf. Fleetwood's audience is 87% male. The majority are aged 25-34. However, there is a reasonable spread between 18 and 64.
Thomas Pidcock - @tompidcock - Team Great Britain Cyclist and Gold Medalist
- Interests: Sport & Fitness
Followers:
- Instagram: 602K
- TikTok: x
- YouTube: x
- Location: UK
- Location of the audience: UK (16%)
- Kolsquare Credibility Score: 87/100
Average engagement rate:
- Instagram Posts: 12% | Instagram Reels: x
- TikTok: x
Earned Media Value:
- Instagram Posts: €63.6K
- Instagram Reels: x
- Instagram Stories: €1.34K
Tom Pidcock is a British cyclist from Leeds, England. He is known for his versatility across multiple cycling disciplines, including road racing, cyclocross, and mountain biking.
Pidcock has quickly risen to prominence in the cycling world. In the 2024 Olympics, he added to his growing list of achievements, winning a gold medal in the men's cross-country mountain biking event. Despite suffering a puncture in the early part of the race, Pidcock came back and battled down with French cyclist Victor Koretzky to take the win.
Pidcock has a high engagement rate for Instagram posts and a highly credible audience. The demographics break down as follows: his Instagram audience is 89% men, mostly between 18 and 44 years old.
Keely Hodgkinson - @keely.hodgkinson - Team GB female Gold Medalist
- Interests: Health and Wellness, Beauty, Family, Inspiration & Lifestyle, Sport & Fitness
Followers:
- Instagram: 502K
- TikTok: x
- YouTube: x
- Location: UK
- Location of the audience: UK (44%)
- Kolsquare Credibility Score: 78/100
Average engagement rate:
- Instagram Posts: 9.31% | Instagram Reels: 2.48%
- TikTok: x
Earned Media Value:
- Instagram Posts: €42.6K
- Instagram Reels: €21.7K
- Instagram Stories: €1.11K
800m sensation Keely Hodgkinson is a British middle-distance runner from Atherton, Greater Manchester. At the 2024 Olympics, Hodgkinson secured a gold medal in the 800 metres. Her performance was decisive. She accelerated in the final stretch to take the gold, finishing half a second ahead of the silver medalist.
Hodgkinson also holds the British record for the 800m. Her success has brought her significant attention, leading to features in publications like Elle UK and collaborations with major brands such as Rimmel London, Nike, and Omega.
Hodgkinson had exceptional follower growth throughout the games, gaining 335K new followers between May and August 2024. Despite her large following, she still has a high engagement rate on Instagram posts. Her audience is 67% male, and 40% are aged 25-34.
Jake Jarman - @jake_e_j - Bronze Medal Gymnast
- Interests: Sport & Fitness, Inspiration & Lifestyle, Social
Followers:
- Instagram: 421K
- TikTok: 179K
- YouTube: x
- Location: UK
- Location of the audience: UK (21%)
- Kolsquare Credibility Score: 81/100
Average engagement rate:
- Instagram Posts: 17.5% | Instagram Reels: 7.14%
- TikTok: x
Earned Media Value:
- Instagram Posts: €64.1K
- Instagram Reels: €37.2K
- Instagram Stories: €935
Jake Jarman, a British gymnast with Filipino heritage, was born in 2001. Since entering senior competitions in 2021, Jarman has made a significant impact by winning four gold medals at the 2022 Commonwealth Games.
At the 2024 Paris Olympics, he further solidified his reputation by securing a bronze medal in the Men's Floor artistic gymnastics event. His performance was precise, and he was beaten to the silver medal by just 0.033 points. Jarman also competed in a number of other gymnastics events but didn't gain any other medals for the Great Britain team.
His social media presence has grown remarkably during the Olympics, as he gained 286,000 new followers between July and August 2024.
Jarman posts a mixture of lifestyle and sports content on his Instagram account. He is also a part of the creative team for the sports clothing brand SATUS wear.
His audience is highly engaged, with a 17.5% engagement rate. It mainly consists of males aged 18-34, presenting a fantastic opportunity for brands hoping to reach a precise target audience.
Dina Asher-Smith - @dinaashersmith - 3 x Olympian Sprinter
- Interests: Sport & Fitness, Inspiration & Lifestyle, Photography
Followers:
- Instagram: 395K
- TikTok: 73K
- YouTube: x
- Location: UK
- Location of the audience: UK (48%)
- Kolsquare Credibility Score: 79/100
Average engagement rate:
- Instagram Posts: 4.01 % | Instagram Reels: 1.09%
- TikTok: x
Earned Media Value:
- Instagram Posts: €16.7K
- Instagram Reels: €6.12K
- Instagram Stories: €877
Dina Asher-Smith is a British sprinter from Orpington, London. She is the fastest woman over short distances in British history, holding national records in both the 100-metre and 200-metre events. Asher-Smith's career highlights include winning gold in the 200 metres at the 2019 World Championships and securing multiple European and Commonwealth titles.
At the 2024 Olympics, she continued her success, grabbing a silver medal in the 4x100 metre relay for the Great Britain team. She ran a fast first leg, putting the GB team in 1st place. However, the USA came back to take the lead in the 4th leg. It was Asher-Smith's third Olympic Games and third medal in the relay event.
Asher-Smith has collaborated with major brands such as Nike and featured in magazines like Elle UK and Grazia UK.
Her audience has a similar ratio of males and females, mostly between the ages of 18 and 44. A large number of her followers are in the UK, presenting an excellent opportunity for UK brands.
Kieran Reilly - @kieranbmxreilly - Team GB Paris 2024 BMX
- Interests: Sport & Fitness, Inspiration & Lifestyle
Followers:
- Instagram: 356K
- TikTok: 70K
- YouTube: 35K
- Location: UK
- Location of the audience: UK (30%)
- Kolsquare Credibility Score: 83/100
Average engagement rate:
- Instagram Posts: 8.13% | Instagram Reels: 1.35%
- TikTok: x
Earned Media Value:
- Instagram Posts: €29.7K
- Instagram Reels: €5.8K
- Instagram Stories: €791
Kieran Reilly, a British BMX rider from Newcastle, has made significant strides in the sport. In early 2022, he became the first person to land the 'Triple Flair', a feat that significantly boosted his profile. He went on to become the World Champion in 2023 and was a European medalist, taking gold at the European Games in 2022.
At the 2024 Olympics, Reilly secured a silver medal in the BMX freestyle event with an impressive run that showcased his skill and creativity.
He has previously collaborated with brands like Redbull and Adidas and regularly posts tricks and his successes on social media. His audience is 92% male, and the majority are aged between 18 and 34.
Jack Laugher - @jacklaugher - Team GB Diver
- Interests: Sports & Fitness
Followers:
- Instagram: 346K
- TikTok: 84K
- YouTube: x
- Location: UK
- Location of the audience: UK (22%)
- Kolsquare Credibility Score: 68/100
Average engagement rate:
- Instagram Posts: 7.74% | Instagram Reels: 13.8%
- TikTok: x
Earned Media Value:
- Instagram Posts: €25.2K
- Instagram Reels: €69.2K
- Instagram Stories: €767
Jake Laugher—pronounced "Law"—is a British diver from North Yorkshire. He is a prominent figure in the diving community and has won numerous medals since starting his career in 2010.
At the 2024 Olympics, he delivered an outstanding performance alongside teammate Anthony Harding, securing a bronze medal in the Men's Synchronised 3m Springboard event. The diving event ended dramatically, with the Mexican team performing an excellent dive to take the silver.
Beyond the pool, Laugher has collaborated with major brands like Samsung, Intel, and Allianz Insurance. His audience is 73% male, and a significant portion (40%) fall within the 25-34 age range. Laugher's engagement rate for Instagram Reels is particularly high.
The Names of 5 GB Athletes with SUPER Stats for UK Influencer Marketing in 2024
Successful influencer marketing relies on high engagement rates and the influencer's ability to captivate and impact audiences. These metrics are crucial because they indicate how well an influencer connects with their followers and how likely those followers are to act on recommendations. In addition, brands must ensure that the people they reach are their target audience. The best way to truly impact potential customers is through data. After all, influencer marketing is complex.
Here is a list of five medalists who have lower follower counts but offer brands something unique. That may be super high engagement rates, significant momentum, or a unique audience.
Daryll Neita - 4x100m Silver Olympic Medalist
- Engagement rate - Instagram Reels: 75.7%
- UK Audience: 45%
- Audience Growth: 76K
Daryll Neita earned a silver medal in the 4x100m relay for the Great Britain team at the 2024 Olympics, narrowly missing out on a medal in her individual events. Her impressive performances sparked activity in her Instagram account, with her follower count growing by 76K between 12 July and 13 August. Neita also has an exceptionally high engagement rate for Instagram Reels, likely due to an excellent understanding of the Instagram algorithm and how to make high-performing content. She also complies with regulations around advertising. Her audience is diverse. However, nearly 45% are aged between 25 and 34.
Noah Williams
- Engagement rate - Instagram Posts: 58%
- Audience Growth: 60K
Noah Williams won a silver medal for the Great Britain team in the men's Synchronised 10m Platform diving event with Tom Daley and a bronze in the Individual 10m Platform at the 2024 Olympics. Williams has incredibly high engagement on his posts and significant growth in his social media following between July and August 2024. His audience is 71% male, and 48% of his total audience falls within the Gen Z and Millenial, 18-34 age range.
Toby Roberts
- Engagement rate - Instagram Reels: 16.9% Instagram Posts: 15.7%
- UK Audience: 54%
- Audience Growth: 76K
Toby Roberts won a gold medal in the Men's Boulder & Lead climbing event at the 2024 Olympics. His sensational run led to a doubling of his follower count between July 12 and August 13. His victory was unexpected for team Great Britain as he faced off against the world-leading Japanese athlete, Sorato Anraku. His audience is primarily UK-based and highly engaged.
Andrea Spendolini-Sirieix
- Engagement rate - Instagram Posts: 17.5%
- UK Audience: 40%
- Audience Credibility: 90/100
- Audience Growth: 67K
- Female Audience: 69%
Andrea Spendolini-Sirieix won a silver medal in the synchronised swimming event alongside Lois Toulson at the 2024 Olympics. Her performance and emotional honesty after the event captivated audiences and contributed to her high engagement and gain of followers. She has an unusually high female audience for an athlete. 36% of her followers are women aged 18-24, and 21% are women aged 25-34.
Josh Kerr
- Engagement rate - Instagram Posts: 16.5%
- Audience Growth: 35K
Josh Kerr won the silver medal in the men's 1500 meters at the 2024 Olympics wearing his signature wrap-around sunglasses. He has seen steady growth in follower count, gaining 56K in the last six months, with a significant jump of 35K between July 12th and August 13th. His audience is predominantly male, and 77% are between 18 and 34 years old. Kerr built a strong narrative during the games, emphasising his intense rivalry with competitor Jakob Ingebrigtsen.
How many GB athletes are in the 2024 Olympics?
The entire Great Britain Team was 327 athletes. Together, they won 65 Olympic medals.
If you're looking to dig deeper into the data about every athlete to ensure your campaign is a success, an influencer marketing platform can help.
With 327 to choose from, you have a wealth of opportunities to align your brand with top-performing athletes. Whether you're targeting a broad audience or a specific demographic, these platforms can provide insights into follower metrics, engagement rates, and audience demographics, helping you make informed decisions and maximise the impact of your campaign.
Book in for a free demo with Kolsquare today
Here's a list of the full names of the Team GB medal winners:
14 Team GB Gold Medalists:
Rosalind Canter: Eventing Team
Tom McEwen: Eventing Team
Laura Collett: Eventing Team
Tom Pidcock: Men's Cross Country
Kieran Bird: Men's 4x200m Freestyle
Nathan Hales: Men's Trap
Jack McMillan: Men's 4x200m Freestyle
Tom Dean: Men's 4x200m Freestyle
Matthew Richardson: Men's 4x200m Freestyle
Duncan Scott: Men's 4x200m Freestyle
James Guy: Men's 4x200m Freestyle
Georgina Brayshaw: Women's Quadruple Sculls
Lauren Henry: Women's Quadruple Sculls
Hannah Scott: Women's Quadruple Sculls
Lola Anderson: Women's Quadruple Sculls
Alex Yee: Men's Individual Triathlon
Emily Craig: Women's Lightweight Double Sculls
Imogen Grant: Women's Lightweight Double Sculls
Bryony Page: Women's Trampoline Gymnastics
Harry Charles: Show Jumping Team
Ben Maher: Show Jumping Team
Scott Brash: Show Jumping Team
Morgan Bolding: Men's Eight
Jacob Dawson: Men's Eight
Charles Elwes: Men's Eight
Sholto Carnegie: Men's Eight
Tom Digby: Men's Eight
James Rudkin: Men's Eight
Tom Ford: Men's Eight
Harry Brightmore: Men's Eight
Rory Gibbs: Men's Eight
Katy Marchant: Women's Team Sprint
Emma Finucane: Women's Team Sprint
Sophie Capewell: Women's Team Sprint
Keely Hodgkinson: Women's 800m
Eleanor Aldridge: Women's Kiteboarding
Toby Roberts: Men's Boulder & Lead Climbing
22 Team GB Silver Medalists:
Anna Henderson: Women's Individual Time Trial
Adam Peaty: Men's 100m Breaststroke
Adam Burgess: Men's Canoe Single
Matthew Richardson: Men's 200m Freestyle
Noah Williams: Men's Synchronised 10m Platform
Tom Daley: Men's Synchronised 10m Platform
Kieran Reilly: Men's Park
Sam Redgrave: Women's Four
Esme Booth: Women's Four
Rebecca Shorten: Women's Four
Helen Glover: Women's Four
Oliver Griffith-Wynne: Men's Pair
Tom George: Men's Pair
Duncan Scott: Men's 200m Individual Medley
Benjamin Proud: Men's 50m Freestyle
Amber Jo Rutter: Women's Skeet
Tommy Fleetwood: Men's Individual Stroke Play
Joe Clarke: Men's Kayak Cross
Ed Lowe: Men's Team Sprint
Hamish Turnbull: Men's Team Sprint
Jack Carlin: Men's Team Sprint
Josh Kerr: Men's 1500m
Oliver Wood: Men's Team Pursuit
Charlie Tanfield: Men's Team Pursuit
Ethan Vernon: Men's Team Pursuit
Matt Hudson-Smith: Men's 400m
Daniel Bigham: Men's Team Pursuit
Ethan Hayter: Men's Team Pursuit
Neah Evans: Women's Madison
Bianca Williams: Women's 4x100m Relay
Amy Hunt: Women's 4x100m Relay
Elinor Barker: Women's Madison
Desiree Henry: Women's 4x100m Relay
Imani Lansiquot: Women's 4x100m Relay
Daryll Neita: Women's 4x100m Relay
Katarina Johnson-Thompson: Women's Heptathlon
Dina Asher-Smith: Women's 4x100m Relay
Kate Shortman: Women's Duet
Isabelle Thorpe: Women's Duet
Caden Cunningham: Men's +80kg Boxing
29 Team GB Bronze Medalists:
Yasmin Harper: Women's Synchronised 3m Springboard
Scarlett Mew Jensen: Women's Synchronised 3m Springboard
Kimberley Woods: Women's Slalom
Laura Collett: Eventing Individual
Lois Toulson: Women's Synchronised 10m Platform
Beth Potter: Women's Individual Triathlon
Andrea Spendolini Sirieix: Women's Synchronised 10m Platform
Mathilda Hodgkins Byrne: Women's Double Sculls
David Ambler: Men's Four
Freddie Davidson: Men's Four
Matt Aldridge: Men's Four
Rebecca Wilde: Women's Double Sculls
Oliver Griffith-Wynne: Men's Four
Anthony Harding: Men's Synchronised 3m Springboard
Jack Laugher: Men's Synchronised 3m Springboard
Annie Orde-Campbell: Women's Eight
Holly Dunford: Women's Eight
Harriet Taylor: Women's Eight
Eve Stewart: Women's Eight
Emily Ford: Women's Eight
Lauren Irwin: Women's Eight
Heidi Long: Women's Eight
Rowan McKellar: Women's Eight
Henry Fieldman: Women's Eight
Samuel Reardon: Mixed 4x400m Relay
Alex Wilson-Haydock: Mixed 4x400m Relay
Emma Wilson: Women's Windsurfing
Becky Moody: Dressage Team
Nicole Yeargin: Mixed 4x400m Relay
Carl Hester: Dressage Team
Laviai Nielsen: Mixed 4x400m Relay
Charlotte Fry: Dressage Team
Jake Jarman: Men's Floor Exercise
Harry Hepworth: Men's Vault
Charlotte Fry: Dressage Individual
Kimberley Woods: Women's Kayak Cross
Beth Potter: Mixed Relay
Georgia Taylor-Brown: Mixed Relay
Alex Yee: Mixed Relay
Lewis Richardson: Men's 71kg Boxing
Sky Brown: Women's Park Skateboarding
Anna Morris: Women's Team Pursuit
Jessica Roberts: Women's Team Pursuit
Josie Knight: Women's Team Pursuit
Elinor Barker: Women's Team Pursuit
Emma Finucane: Women's Keirin
Jeremiah Azu: Men's 4x100m Relay
Louie Hinchliffe: Men's 4x100m Relay
Jack Carlin: Men's Sprint
Nethaneel Mitchell-Blake: Men's 4x100m Relay
Zharnel Hughes: Men's 4x100m Relay
Richard Kilty: Men's 4x100m Relay
Lewis Davey: Men's 4x400m Relay
Samuel Reardon: Men's 4x400m Relay
Alex Haydock-Wilson: Men's 4x400m Relay
Charles Dobson: Men's 4x400m Relay
Hannah Kelly: Women's 4x400m Relay
Amber Anning: Women's 4x400m Relay
Yemi Mary John: Women's 4x400m Relay
Toby Harries: Men's 4x400m Relay
Matthew Hudson-Smith: Men's 4x400m Relay
Georgia Bell: Women's 1500m
Noah Williams: Men's 10m Platform
Laviai Nielsen: Women's 4x400m Relay
Emily Campbell: Women's +81kg Weightlifting
How do you get selected for Team GB?
Getting selected for Team GB involves a combination of talent, dedication, and strategic planning. Athletes must first excel in their sport, often competing at national and international levels to catch the eye of selectors. Consistent top-tier performances are crucial. The selection process typically involves meeting specific qualification standards or times set by the national governing bodies of each sport.
Athletes must also demonstrate their potential to perform under pressure on the world stage. “Everyone wants to sit in your seat until they have to sit in your seat... very few people understand what winning and success does to an individual's mental health. They don't understand the pressures these individuals put on themselves to win over and over again,” said Adam Peaty, reflecting on the process. Finally, selectors consider an athlete's ability to contribute to the team's overall success, including their experience, resilience, and teamwork.
Who has the most Olympic medals?
Michael Phelps is the athlete with the most Olympic medals ever. The American swimmer won an incredible 28 medals, including 23 golds.
For the Great Britain team, Sir Chris Hoy, the legendary track cyclist, has the most Olympic medals: 7. He won six gold medals and one silver over the course of three Olympic Games.
In the 2024 Olympics, the athlete who won the most medals was swimmer Katie Ledecky from the United States, who secured five medals, four of them gold, in Paris.
Matt Richards and Duncan Scott were the Team GB standouts. They both won two medals, a gold and a silver, in swimming events.
About Kolsquare
Kolsquare is Europe’s leading Influencer Marketing platform, offering a data-driven solution that empowers brands to scale their KOL (Key Opinion Leader) marketing strategies through authentic partnerships with top creators.
Kolsquare’s advanced technology helps marketing professionals seamlessly identify the best content creators by filtering their content and audience, while also enabling them to build, manage, and optimize campaigns from start to finish. This includes measuring results and benchmarking performance against competitors.
With a thriving global community of influencer marketing experts, Kolsquare serves hundreds of customers—including Coca-Cola, Netflix, Sony Music, Publicis, Sézane, Sephora, Lush, and Hermès—by leveraging the latest Big Data, AI, and Machine Learning technologies. Our platform taps into an extensive network of KOLs with more than 5,000 followers across 180 countries on Instagram, TikTok, X (Twitter), Facebook, YouTube, and Snapchat.
As a Certified B Corporation, Kolsquare leads the way in promoting Responsible Influence, championing transparency, ethical practices, and meaningful collaborations that inspire positive change.
Since October 2024, Kolsquare has become part of the Team.Blue group, one of the largest private tech companies in Europe, and a leading digital enabler for businesses and entrepreneurs across Europe. Team.Blue brings together over 60 successful brands in web hosting, domains, e-commerce, online compliance, lead generation, application solutions, and social media.
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