INFLUENCER MARKETING Legal checklist

This checklist is designed to help you align your Influencer Marketing campaign with FTC guidelines and legal regulations.

legal checklist

Disclosure Guidelines

Make sure your disclosure is placed on an obvious spot (where consumers can see it).
Ensure the disclosure is easily understandable. Stay away from abbriviations. Use terms as “sponsored”/”ad”.
Is the disclosure in the same language as the main message?
If the content piece is a story, include disclosure over every part of it.
If the content piece is audio/video, include the disclosure in the description, as well as in the audio/video produced.

Copyright compliance

Prepare a written agreement or a contract between parties involved (brand, influencers).
Assign any rights of ownership of the content.
Specify what parties involved can/cannot do with the content.

Fair advertising rules

Verify your statement before you make it.
The statement must reflect the truth.
Do not include false statements or claims you cannot prove.

Track posts and stories automatically to ensure promotional content is marked with your disclosure!

This checklist has been made with educational purposes only, and it does not include any legal advice. For questions about legal regulations, contact your lawyer or visit www.ftc.gov

About Kolsquare

Kolsquare is Europe’s leading Influencer Marketing platform, offering a data-driven solution that empowers brands to scale their KOL (Key Opinion Leader) marketing strategies through authentic partnerships with top creators.

Kolsquare’s advanced technology helps marketing professionals seamlessly identify the best content creators by filtering their content and audience, while also enabling them to build, manage, and optimize campaigns from start to finish. This includes measuring results and benchmarking performance against competitors.

With a thriving global community of influencer marketing experts, Kolsquare serves hundreds of customers—including Coca-Cola, Netflix, Sony Music, Publicis, Sézane, Sephora, Lush, and Hermès—by leveraging the latest Big Data, AI, and Machine Learning technologies. Our platform taps into an extensive network of KOLs with more than 5,000 followers across 180 countries on Instagram, TikTok, X (Twitter), Facebook, YouTube, and Snapchat.

As a Certified B Corporation, Kolsquare leads the way in promoting Responsible Influence, championing transparency, ethical practices, and meaningful collaborations that inspire positive change.

Since October 2024, Kolsquare has become part of the Team.Blue group, one of the largest private tech companies in Europe, and a leading digital enabler for businesses and entrepreneurs across Europe. Team.Blue brings together over 60 successful brands in web hosting, domains, e-commerce, online compliance, lead generation, application solutions, and social media.