Fact Machine, the Influence Data meeting, and a look back in figures on THE evening that marked the networks.
We invite you to inaugurate the Fact Machine, the new Influence Data event, with a look back in figures on THE evening that marked social networks last week: Valentine's Day!
And you will have understood, it was also the evening of a decisive soccer match... So who won the hearts of the influencers?
Even if we were entitled to doubt, this Wednesday, February 14, 2018, it was indeed love that won (and not that of the jersey).
That evening, the influencers Have published 6 times more posts on Valentine's Day and on the Champions League (27.2k vs 4.7k posts). Even louder, they even generated 20x more likes on the first theme than the second! (61 million vs 3 million likes)
In this duel, instagram It still stands out as the most engaging network of influencers because — whether it's soccer or love — there is an average of 10,000 likes per post instagram.
Soccer was mostly talked about on twitter by influencers, especially during the match, concentrating more than 30% of posts of the day (all networks combined) between 21:00 and 23:00.
Interestingly, the highest volume of Valentine's Day posts, in the late afternoon and early evening, was followed by the highest volume of Champions League posts.
Did the influencers take advantage of the late evening to disconnect from networks and spend time with their significant other, or to watch the game after celebrating Valentine's Day?
In any case, we hope you had a good evening on the 14th, whether in front of a match or with your significant other (and why not both!).
Methodology of the study:
Aggregation of posts mentioning hashtags representative of both themes (Valentine's Day and Champions League) based on 680,000 influencer accounts on Instagram, Twitter and Facebook, on Wednesday, February 14, between 8 a.m. and midnight.
Kolsquare is Europe’s leading Influencer Marketing platform, offering a data-driven solution that empowers brands to scale their KOL (Key Opinion Leader) marketing strategies through authentic partnerships with top creators.
Kolsquare’s advanced technology helps marketing professionals seamlessly identify the best content creators by filtering their content and audience, while also enabling them to build, manage, and optimize campaigns from start to finish. This includes measuring results and benchmarking performance against competitors.
With a thriving global community of influencer marketing experts, Kolsquare serves hundreds of customers—including Coca-Cola, Netflix, Sony Music, Publicis, Sézane, Sephora, Lush, and Hermès—by leveraging the latest Big Data, AI, and Machine Learning technologies. Our platform taps into an extensive network of KOLs with more than 5,000 followers across 180 countries on Instagram, TikTok, X (Twitter), Facebook, YouTube, and Snapchat.
As a Certified B Corporation, Kolsquare leads the way in promoting Responsible Influence, championing transparency, ethical practices, and meaningful collaborations that inspire positive change.
Since October 2024, Kolsquare has become part of the Team.Blue group, one of the largest private tech companies in Europe, and a leading digital enabler for businesses and entrepreneurs across Europe. Team.Blue brings together over 60 successful brands in web hosting, domains, e-commerce, online compliance, lead generation, application solutions, and social media.
