Kolsquare's latest features - March 2024

Did you ever wonder…

💡 Which TikTok KOLs your competitors work with?

💡 How Influence Marketing works on Snapchat?

💡 How you can maximize the ROI of your upcoming campaign - before actually launching it?

Look no further - our latest updates to the platform will help you answer all these questions, and so much more.

We look forward to hearing your feedback on it!

Product Digest #5

Q&A

Q: How to engage efficiently with Gen Z?

A: Explore Influence Marketing on Snapchat!

Big news for everybody interested in Gen Z - we’re on Snapchat! As the first platform in Europe, we’ve integrated the brand new SnapStars API into our software.

This fusion unlocks fresh possibilities to develop an organic presence on the popular messaging app and connect with Snapchat’s young, exclusive audience.

For those who’re not too familiar with Snapchat, here’s what you should absolutely know:

75% of 13-34-year-olds in Europe, North America and India use Snap
Snapchat counts 750m monthly users worldwide (27m in 🇫🇷)
60% of Snapchatters follow a Snap Star

To learn more about our Snap Integration, head over to our blog.

Q: Which brands has a KOLs worked with in the past and show I work with her?

A: Check out the new Brand Collaboration timeline!

Got your eyes on the future? Start with the past: it holds the key to discover what comes next.

Our Collaboration Timeline is here to simplify that journey for you (at least when it comes to KOL collaborations).

Simply visit any KOL’s profile page and access the following insight in a comprehensive graph:

Visual Tracking: Follow the evolution of KOL-brand partnerships over time on Instagram and TikTok
Detailed Analytics: Dive deep into each collaboration with granular details like content type and engagement metrics. With just one click, you can access the generated content assess the KOL's fit with your brand image.

>> Manage campaigns and influencer relations in one place on our platform : Discover our influencer management tool

Q: How do I take the lead within my industry on TikTok?

A: I use Kolsquare’s listening module to spy on my competitors!

Tik Tok has become a core staple of the Influence Marketing Mix and everybody wants a piece of the massive awareness cake the platform offers to brands. Thanks to our Social Listening Module now covering TikTok, it’s becoming a lot easier to keep your competitors at bay.

Swiftly select your main competitors or other brands you’d want to keep an eye on) and see all their KOL engagements, partnerships, content, EMV and Share Of Voice in one comprehensive dashboard.

>> Benchmark against your competitors to stay ahead of the game : find out more about our social istening tool

Q: How can I predict the ROI of my campaign ? 🔮

A: I let the Campaign Forecasting tab do its magic!

Close your eyes and imagine you could foresee the success of your next Influencer Marketing campaign. Now open them and head to the campaign selection in Kolsquare - Tada!

The brand-new Campaign Forecast feature allows you to:

✔️ Create a dynamic KOL casting list

✔️ Gather granular insights on your KOLs’ past performances

✔️ Make informed decisions based on a detailed ROI forecast

What else has been happening ?

We revamped our search engine

With a major upgrade to our search engine, you’ll be able to find the right KOLs faster and more efficiently than ever before.

Equipped with innovative filters, sophisticated query capabilities (including AND/OR/NOT options), and a side panel that swiftly reveals a KOL's alignment with your brand's vision, navigating through potential partnerships is becoming a walk in the park.

Spoiler Alert:

Content-based search is on its way to the new platform. If you're still clinging to the old search tool, now's the time to switch. Don't miss out on these exciting updates that are set to enhance your selection process even further!

>> Find out more about our Influencer Discovery killing feature : Find influencers who truly gel with your brand

About Kolsquare

Kolsquare is Europe’s leading Influencer Marketing platform, offering a data-driven solution that empowers brands to scale their KOL (Key Opinion Leader) marketing strategies through authentic partnerships with top creators.

Kolsquare’s advanced technology helps marketing professionals seamlessly identify the best content creators by filtering their content and audience, while also enabling them to build, manage, and optimize campaigns from start to finish. This includes measuring results and benchmarking performance against competitors.

With a thriving global community of influencer marketing experts, Kolsquare serves hundreds of customers—including Coca-Cola, Netflix, Sony Music, Publicis, Sézane, Sephora, Lush, and Hermès—by leveraging the latest Big Data, AI, and Machine Learning technologies. Our platform taps into an extensive network of KOLs with more than 5,000 followers across 180 countries on Instagram, TikTok, X (Twitter), Facebook, YouTube, and Snapchat.

As a Certified B Corporation, Kolsquare leads the way in promoting Responsible Influence, championing transparency, ethical practices, and meaningful collaborations that inspire positive change.

Since October 2024, Kolsquare has become part of the Team.Blue group, one of the largest private tech companies in Europe, and a leading digital enabler for businesses and entrepreneurs across Europe. Team.Blue brings together over 60 successful brands in web hosting, domains, e-commerce, online compliance, lead generation, application solutions, and social media.