In a move that strengthens its position as Europe’s leading influencer marketing platform, Kolsquare this week announced the acquisition of leading Northern European influencer marketing platform Woomio.
The Kolsquare family is growing! We’re thrilled to announce a new chapter in our journey: the acquisition of Woomio, Northern Europe’s pioneering influencer marketing platform.
The partnership is further evidence of Kolsquare’s rapid growth trajectory, bringing us closer to our mission of empowering brands across Europe and beyond with the superpowers of influence.
“Kolsquare’s rapid growth across France, Germany, Spain, Italy, and the UK will be further accelerated by this acquisition, enabling our continued expansion into new territories,” Kolsquare Founder and CEO Quentin Bordage said on LinkedIn.
“I’ve been really impressed by the quality of Woomio’s product, their impressive client portfolio of inspiring brands and agencies, but also by the team that has been doing an incredible job in the region for years. Joining forces was a very attractive and logical option.”
At Kolsquare, we’re dedicated to setting the standard for data-driven, ethical, and impactful influencer marketing. With Woomio’s incredible expertise in the Nordics—covering Denmark, Norway, Sweden, and Finland—we’re expanding into new territories, enriching our offering, and connecting with even more trailblazing brands and agencies.
Founded in 2014 in Copenhagen, Woomio has built an impressive reputation, supporting over 300 clients, including Rituals, Flying Tiger, and Red Bull. Their robust end-to-end platform is a natural complement to Kolsquare’s advanced tools, helping marketers scale authentic influencer partnerships with ease.
“This acquisition marks an exciting new chapter as we join forces with Kolsquare. Together, we’ll redefine the future of influencer marketing, delivering even more value to our customers and expanding our impact in the Nordics and beyond,” commented Woomio Co-Founder and CEO Zeth Edwardsen.
This acquisition comes hot on the heels of another significant milestone for Kolsquare: our integration into the team.blue group earlier this year. Team.blue is one of Europe’s largest digital enablers, with over 60 SaaS companies dedicated to empowering businesses and entrepreneurs with cutting-edge technologies. Joining this ecosystem has turbocharged Kolsquare’s growth strategy, allowing us to scale faster, enhance our product offerings, and execute bold moves like the acquisition of Woomio.
Backed by team.blue’s expertise and resources, Kolsquare is now better positioned than ever to cement its status as Europe’s leading influencer marketing platform. This partnership has enabled us to focus on expanding our reach across new markets while doubling down on our commitment to innovation and Responsible Influence. The team.blue alliance aligns perfectly with our vision of creating meaningful, technology-driven solutions that empower brands to thrive.
At Kolsquare, Responsible Influence is more than a principle—it’s our purpose. As a Certified B Corporation, we aim to create a positive impact on society by fostering influencer marketing practices that are ethical, transparent, and meaningful.
Through initiatives like the #InfluenceForGood filter and our proprietary compliance score feature, Kolsquare empowers brands to collaborate with creators who share their values, ensuring that campaigns resonate authentically with audiences.
We’re stoked for Woomio clients to begin using features like our Responsible Influence filters, which allow brands to quickly and easily find the European creators who have completed national certifications in responsible influence.
By combining forces with Woomio, Kolsquare is reinforcing its position as the #1 Influencer Marketing Technology in Europe. Together, we’ll continue to deliver cutting-edge solutions for creating and managing campaigns, ensuring transparency, and promoting Responsible Influence.
This milestone is more than a business move—it’s a statement of intent. We’re committed to expanding thoughtfully, upholding our values, and driving innovation in influencer marketing. Together with Woomio and the backing of team.blue, our journey is just beginning.
Welcome to the future of #InfluenceForGood.
Kolsquare is Europe’s leading Influencer Marketing platform, offering a data-driven solution that empowers brands to scale their KOL (Key Opinion Leader) marketing strategies through authentic partnerships with top creators.
Kolsquare’s advanced technology helps marketing professionals seamlessly identify the best content creators by filtering their content and audience, while also enabling them to build, manage, and optimize campaigns from start to finish. This includes measuring results and benchmarking performance against competitors.
With a thriving global community of influencer marketing experts, Kolsquare serves hundreds of customers—including Coca-Cola, Netflix, Sony Music, Publicis, Sézane, Sephora, Lush, and Hermès—by leveraging the latest Big Data, AI, and Machine Learning technologies. Our platform taps into an extensive network of KOLs with more than 5,000 followers across 180 countries on Instagram, TikTok, X (Twitter), Facebook, YouTube, and Snapchat.
As a Certified B Corporation, Kolsquare leads the way in promoting Responsible Influence, championing transparency, ethical practices, and meaningful collaborations that inspire positive change.
Since October 2024, Kolsquare has become part of the Team.Blue group, one of the largest private tech companies in Europe, and a leading digital enabler for businesses and entrepreneurs across Europe. Team.Blue brings together over 60 successful brands in web hosting, domains, e-commerce, online compliance, lead generation, application solutions, and social media.
