Posted on
18/7/2022

Optimize your “link in bio” on Instagram and TikTok with these five tools

Instagram is still the holy grail of influencer marketing and TikTok is catching up fast. However, while the blogs of today's influencers used to be the main stage for their content, today many 'only' showcase their content on their Instagram (or TikTok) profiles. The link in bio has lost importance, but is this really true? Read on the Kolsquare blog why you can still use it for your marketing campaign and learn more about five tools to help you optimize the link in bio on Instagram and Tiktok.

Phone placed on a notebook
Phone placed on a notebook

While on Facebook, Twitter or Pinterest every post can be linked, this remains impossible on Instagram and TikTok. This is simply because both platforms have a great interest in keeping users on their apps.

But brands in particular should work on a strategy for their link in bio to generate more traffic for their own site. In doing so, it is crucial to shorten the link so that no ugly jumble of numbers and letters makes your profile less clear. Moreover, use tools like Google Analytics to measure the success of your link in bio. You can also ask for this data from influencers with whom you are seeking or have entered into a collaboration.

If you want to know more details about this, read “How to generate traffic to your website with the link in bio?” on the Kolsquare blog!

The link in bio is a clickable URL of any Instagram or TikTok profile. Of course, you can point to it classically, through mentions in posts or stories, but there is certainly more to it than that!

Unlike Instagram, where both private and business profiles can add a link to their bio, the options for private TikTok users remain limited. On the Chinese app, you should therefore have a business account to take full advantage of the link in bio. We would also like to point out here that by now every profile can also add links to stories.

About Kolsquare

Kolsquare is Europe’s leading Influencer Marketing platform, offering a data-driven solution that empowers brands to scale their KOL (Key Opinion Leader) marketing strategies through authentic partnerships with top creators.

Kolsquare’s advanced technology helps marketing professionals seamlessly identify the best content creators by filtering their content and audience, while also enabling them to build, manage, and optimize campaigns from start to finish. This includes measuring results and benchmarking performance against competitors.

With a thriving global community of influencer marketing experts, Kolsquare serves hundreds of customers—including Coca-Cola, Netflix, Sony Music, Publicis, Sézane, Sephora, Lush, and Hermès—by leveraging the latest Big Data, AI, and Machine Learning technologies. Our platform taps into an extensive network of KOLs with more than 5,000 followers across 180 countries on Instagram, TikTok, X (Twitter), Facebook, YouTube, and Snapchat.

As a Certified B Corporation, Kolsquare leads the way in promoting Responsible Influence, championing transparency, ethical practices, and meaningful collaborations that inspire positive change.

Since October 2024, Kolsquare has become part of the Team.Blue group, one of the largest private tech companies in Europe, and a leading digital enabler for businesses and entrepreneurs across Europe. Team.Blue brings together over 60 successful brands in web hosting, domains, e-commerce, online compliance, lead generation, application solutions, and social media.