Posted on
10/8/2022

Shopify partners with YouTube to combine commerce and communities

E-commerce solution Shopify has announced a partnership with YouTube that enables merchants to integrate their online stores with YouTube Shopping.

News on a sheet of paper in a typewriter
News on a sheet of paper in a typewriter

Shopify and YouTube say the tie-up will enable creators and merchants to combine commerce with community to scale the creator economy. Under the deal, Shopify merchants will be able to sell their full range of products on YouTube via livestreams, videos and the store tab.

Shopify merchants who integrate YouTube Shopping will have a tab added to their YouTube channel featuring their entire selection of products, and a shopping shelf added below on-demand videos that show a curated list of products as the video plays.

On YouTube livestreams, merchants can tag and pin products during the stream, while picture in playback enables consumers to watch while they check out.

YouTube viewers will be able to purchase products as they watch livestreams or videos. For selected US merchants, onsite checkout on YouTube will enable consumers to purchase without leaving the platform.

Product details within the Shopify retail operations systems such as names, pricing and stock levels will be automatically updated in YouTube. The integration will also allow merchants to track the performance of live and on-demand videos directly from their Shopify admin, alongside the full view of multichannel sales.

“We’re excited to partner with Shopify to help creators easily bring their stores front and center for their communities on YouTube, who are increasingly turning to them to shop,” YouTube VP of Shopping Product David Katz said in a statement.  

You can now also connect your Shopify e-shop to Kolsquare, enabling you to create promo codes for your KOL, track performance and measure ROAS directly in Kolsquare. For more details, click here.

About Kolsquare

Kolsquare is Europe’s leading Influencer Marketing platform, offering a data-driven solution that empowers brands to scale their KOL (Key Opinion Leader) marketing strategies through authentic partnerships with top creators.

Kolsquare’s advanced technology helps marketing professionals seamlessly identify the best content creators by filtering their content and audience, while also enabling them to build, manage, and optimize campaigns from start to finish. This includes measuring results and benchmarking performance against competitors.

With a thriving global community of influencer marketing experts, Kolsquare serves hundreds of customers—including Coca-Cola, Netflix, Sony Music, Publicis, Sézane, Sephora, Lush, and Hermès—by leveraging the latest Big Data, AI, and Machine Learning technologies. Our platform taps into an extensive network of KOLs with more than 5,000 followers across 180 countries on Instagram, TikTok, X (Twitter), Facebook, YouTube, and Snapchat.

As a Certified B Corporation, Kolsquare leads the way in promoting Responsible Influence, championing transparency, ethical practices, and meaningful collaborations that inspire positive change.

Since October 2024, Kolsquare has become part of the Team.Blue group, one of the largest private tech companies in Europe, and a leading digital enabler for businesses and entrepreneurs across Europe. Team.Blue brings together over 60 successful brands in web hosting, domains, e-commerce, online compliance, lead generation, application solutions, and social media.

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