The Top 10 TikTok Influencers Worldwide

List of the Top 10 Biggest TikTokers Worldwide

Before we start, we'll give you a quick guide to the insights we pulled from our database for each creator on the list:

• Kolsquare Credibility Score: This data point estimates an influencer's trustworthiness. Higher numbers indicate that most of their audience comprises real people (as opposed to fake or bought followers, for example). We consider a good Credibility Score to be anything over 70 (out of 100).
• Engagement rate: Define influencers' effectiveness by assessing the reactions, comments, shares, likes, and similar interactions per post.
• Earned media value (EMV): Discover an estimate of how much the buzz generated by an influencer's content is worth. It's a useful influencer marketing metric and can reflect KOL rates on platforms such as TikTok or Instagram Reels.

Our methodology? We filtered the Kolsquare database of over three million KOLs to determine the ten most-followed TikTok influencers with their job descriptions defined as influencers, bloggers, or videographers and a Credibility Score of over 70. Then we sorted by community size to discover the most popular creators.

TikTok's Global Stars: Who Has the Most Followers in 2024

The following influencers are the top social media platform TikTok ranked by popularity. They are all huge names, but their content styles vary significantly, from comedy skits to beatboxing skills.

1. Khaby Lame

• Interests: Inspiration & Lifestyle, Humor, Social & Solidarity, Culture (Art, Literature...), Nature & Environment

Followers:

• Instagram: 81 million
• TikTok: 163 million
• Youtube: 11 million
• Influencer Location: Milan, Italy
• Audience Location: US (14%), Brazil (8%), Mexico (6%)
• Kolsquare Credibility Score: 84/100

Average engagement rate:

• Instagram Posts: x | Instagram Reels: 2.18%
• TikTok: 0.82%

Earned Media Value:

• Instagram Reels: €4.5 million
• TikTok: €1.91 million

Khabane (Khaby) Lame lost his job in 2020 due to the Covid pandemic and started a TikTok channel. His content features silent comedy skits that play on his surname of "Lame". It's a style reminiscent of silent comedy icons like Charlie Chaplin and Mr Bean. These characters manage to cross the borders of language, which is likely one of the reasons why Lame's reach on TikTok is so extensive.

But Lame offers more than just reach. His Credibility Score is surprisingly high, given his huge TikTok presence. This underlines his authenticity and content quality. Lame's engagement rates are in line with expectations, and his EMV is very high. His audience is 57% male on TikTok and mostly made up of Gen Z and young Millenials.

2. Charli D'Amelio

• Interests: Inspiration & Lifestyle, Entertainment (Film, TV...), Fashion & Accessories

Followers:

• Instagram: 43 million
• TikTok: 155 million
• YouTube: 9 million
• Influencer Location: Los Angeles, USA
• Audience Location: USA (21%), Brazil (7%), Philippines (6%)
• Kolsquare Credibility Score: 82/100

Average engagement rate:

• Instagram posts: 0.84% | Instagram reels: 0.09%
• TikTok: 0.41%
• YouTube: 0.05%

Earned Media Value:

• Instagram Reels: €62K
• TikTok: €836K
• YouTube: €11K

Charli D'Amelio is an American dancer. TikToker by day, she is now also a Broadway star by night. Charli D'Amelio's TikTok content reflects her passion for dance, often featuring short clips with lo-fi production of her performing to popular songs. She was also a member of the popular TikTok group Hype House.

Despite her vast reach, D'Amelio also has a very good Kolsquare Credibility Score of 82/100. Her audience skews younger, with 62% between 18 and 25 years of age. Her audience is also 65% women, making her an excellent collaborator for brands wanting to reach female TikTok users within that age group.

3. Bella Poarch

• Interests: Inspiration & Lifestyle, Music, Social & Solidarity, Culture (Art, Literature...)

Followers:

• Instagram: 12 million
• TikTok: 94 million
• Youtube: 7 million
• Influencer Location: USA
• Audience Location: USA (15%), Philippines (10%), Mexico (9%)
• Kolsquare Credibility Score: 80/100

Average engagement rate:

• Instagram Posts: 2.49% | Instagram Reels: 1.77%
• TikTok: 0.7%

Earned Media Value:

• Instagram Reels: €270K
• TikTok: €836K

Bella Poarch's rise to fame began with her TikTok lip-sync video to the popular song "M to the B" by Millie B. Today, that video has 68M likes and 42M shares. Since then, she has moved beyond lip-sync videos to become a professional singer and recording artist.

Poarch now reposts clips from her music videos, alongside lip-syncs and dances, on her TikTok account. That content reaches her audience, which is evenly split between male and female and mostly Gen Z. The singer has over 2.4B likes on the platform, and many of her videos reach over 100M views.

4. Addison Rae Sterling

• Interests: Beauty, Inspiration & Lifestyle, Fashion & Accessories, Family

Followers:

• Instagram: 34 million
• TikTok: 88 million
• YouTube: 4 million
• Influencer Location: USA
• Audience location: USA (27%), UK (6%), Brazil (5%)
• Kolsquare Credibility Score: 79/100

Average engagement rate:

• Instagram Posts: 1.13% | Instagram Reels: 0.59%
• TikTok: 0.28%
• YouTube: 0.06%

Earned Media Value:

• Instagram Reels: €296K
• TikTok: €402K
• YouTube: €18K

Now a singer in her own right, Addison Rae Sterling started her Tiktok career posting dance and lip-sync videos. Sterling got her breakthrough by performing choreographed routines to trending songs. As Sterling shared with Vogue, “I think I’m just a curious person,” and that she has a genuine joy for performance.

While she rarely posts makeup advice or skincare life hacks, Sterling's collaborations tend to be with beauty brands. It's likely due to her audience being 62% female and mostly Gen Z.  However, she has also worked with brands like sweet brand Nerds.

5. Kimberly Loaiza

• Interests: Beauty, Sports & Fitness, Inspiration & Lifestyle, Luxury, Fashion & Accessories

Followers:

• Instagram: 38 million
• TikTok: 82 million
• Youtube: 45 million
• Influencer Location: Mexico and USA
• Location of the Audience: Mexico (38%), Colombia (8%), Argentina (6%)
• Kolsquare Credibility Score: 86/100

Average engagement rate:

• Instagram Posts: 2% | Instagram Reels: 1%
• TikTok: 1.67%

Earned Media Value:

• Instagram Reels: €1550K
• TikTok: €1.64 million

Kimberly Loaiza's influence career started with her YouTube channel, where she posted lifestyle and challenge videos. These quickly gained popularity thanks to her relatable content and engaging personality. And she now has one of the largest followings in Latin America. Beyond YouTube, Loaiza also releases music and has her own clothing line. Loaiza also posts content like lip-syncs with her two young children.

Her audience is largely from Mexico, and she has a very good Kolsquare Credibility Score of 86/100. She also has a good engagement rate of 1.67% on TikTok.

6. CZN Burak

• Interests: Entertainment (movies, TV...), family, inspiration & lifestyle, photography, traveling

Followers:

• Instagram: 53 million
• TikTok: 74 million
• YouTube: 16 million
• Influencer Location: Istanbul, Türkiye
• Location of the audience: Türkiye (14%), India (11%), Egypt (6%)
• Kolsquare Credibility Score: 78/100

Average engagement rate:

• Instagram Posts: 1.18% | Instagram Reels: 0.8%
• TikTok: 0.13%
• YouTube: 0.15%

Earned Media Value:

• Instagram Reels: €538K
• TikTok: €163K
• YouTube: €339K

Burak Özdemir became a global sensation for his cooking content, which shows him cooking giant portions of food while smiling. He began his career at his family's restaurant in Türkiye, then rose to fame posting content featuring his local, traditional Turkish cuisine. Today, Özdemir owns a chain of restaurants across the Middle East, Türkiye, and, since 2023, even Bradford, UK.

Özdemir's audience is 65% male, and 84% of his overall followers are 25-34-year-olds. Like him, the largest percentage of his audience is based in Türkiye. Özdemir doesn't collaborate with many brands, likely because he promotes his own chain of restaurants.

Reading tip: Influencer Contract: Tips and Tricks

7. Domelipa

• Interests: Beauty, Fashion & Accessories, Music, Travel, Food & Drinks

Followers:

• Instagram: 24 million
• TikTok: 76 million
• Youtube: 7 million
• Influencer Location: Mexico City, Mexico
• Location of the audience: Mexico (33%), Colombia (10%), Argentina (9%)
• Kolsquare Credibility Score: 76/100

Average engagement rate:

• Instagram posts: 4.49% | Instagram reels: 2.24%
• TikTok: 1.47%

Earned Media Value:

• Instagram Reels: €1.05M
• TikTok: €1.12M

Dominik Reséndez's popularity started with her TikTok videos, which feature lip-syncs, dances, and trending challenges.

Her relatable style and entertaining lip-syncs quickly earned her a massive following. And she's now one of the most popular creators in Latin America. In addition to TikTok, Reséndez has expanded her reach to YouTube, where she shares lifestyle vlogs, travel diaries, and personal content that resonates with her audience. On Instagram, she offers a curated look at her life, blending fashion, beauty, and behind-the-scenes content.

Reséndez's audience is 70% female, and 64% of her overall followers are aged between 18 and 24. Her TikTok audience is slowly growing, suggesting that her profile is continuing to rise. Reséndez has worked with brands like Adidas and Sony Music.

8. Dixie D'Amelio

• Interests: Beauty, Family, Travel, Inspiration & Lifestyle

Followers:

• Instagram: 20 million
• TikTok: 55 million
• Location: New York, USA
• Audience location: USA (27%), Brazil (7%), UK (6%)
• Kolsquare Credibility Score: 80/100

Average engagement rate:

• Instagram Posts: x | Instagram Reels: x
• TikTok: 0.7%

Earned Media Value:

• Instagram Reels: x
• TikTok: €59K

Dixie D'Amelio gained recognition alongside her younger sister, Charli, during TikTok's growth in 2019. While initially known for her appearances in her sister's viral dance videos, Dixie D'Amelio quickly found her own path by venturing into music. She released her debut single, "Be Happy," in 2020 and is now a popular performing artist.

Beyond her music career, Dixie D'Amelio also co-starred with her sister in The D’Amelio Show, a Hulu docuseries that offers a glimpse into her family’s life. She also posts fashion looks and has collaborated with brands in the fashion and beauty niches like Ferragamo and Pull & Bear. Her audience is 64% female, and the majority are aged between 18 and 24.

9. Spencer X

• Interests: Entertainment (movies, TV...), Inspiration & Lifestyle, Music, Family

Followers:

• Instagram: 975K
• TikTok: 55 million
• Youtube: 2.6 million
• Influencer Location: USA
• Audience Location: USA (11%), Brazil (9%), Philippines (6%)
• Kolsquare Credibility Score: 79/100

Average engagement rate:

• Instagram Posts: 2.58% | Instagram Reels: 32.4%
• TikTok: 1.8%

Earned Media Value:

• Instagram Reels: €345K
• TikTok: €2.6M

Spencer Knight started beatboxing at age 14. Since then, his profile has grown by showcasing his skill through his short, engaging social media content. His largest audience is on TikTok, where he shares comedy sketches, gaming content, and popular culture references all featuring beatboxing.

Knight's audience is quite evenly split between genders, and 61% are aged 18 to 24. His engagement rate is incredibly high on Instagram and good on TikTok, showing that his audience is invested in his work.

10. Younes Zarou

• Interests: Sports & Fitness, Photography, Inspiration & Lifestyle, Fashion & Accessories

Followers:

• Instagram: 17 million
• TikTok: 55 million
• Influencer Location: Frankfurt, Germany
• Audience Location: Brazil (8%), India (6%), USA (6%)
• Kolsquare Credibility Score: 78/100

Average engagement rate:

• Instagram Posts: 4.93% | Instagram Reels: 5.45%
• TikTok: 0.2%

Earned Media Value:

• Instagram Reels: €1.2M
• TikTok: €159K

Younes Zarou is a social media influencer and content creator known for his illusion videos. He began his TikTok journey in August 2019 and quickly gained a large following with his captivating, creative videos, which are carefully planned, exciting, and appeal to TikTok users.

Zarou's audience is majority male and mostly between the ages of 18 and 34. He promotes brands like Magenta Sports.

A Deeper Dive into UK and Global TikTok Creators

How to run an influencer marketing campaign with famous influencers TikTokers?

TikTok influencer marketing is a powerful way to reach highly engaged audiences, particularly younger demographics like Gen Z. However, every generation is now on the app.

To run a successful campaign, follow these steps:

1. Define Your Objectives and Audience
   • Identify SMART goals. Do you want increased brand awareness, sales, or brand lift?
   • Understand your target audience's platform and content preferences
2. Choose the Right TikTok Influencers
   • Look beyond follower counts to assess engagement rates, audience demographics, and content quality
   • Consider using a tool like Kolsquare to streamline influencer selection with AI-driven search and filters
3. Collaborate Authentically
   • Partner with influencers whose values align with your brand's
   • Encourage creative freedom to ensure content feels genuine and engaging. (Creators tend to know their audience best, so collaborate on ideas and provide a brief, but don't go for overly scripted or high production on TikTok.)
4. Use TikTok's Unique Features
   • Consider hashtag challenges, live streams, and short, snappy videos to captivate audiences
   • TikTok's algorithm prioritises engagement over follower size, which makes it possible to go viral on a budget
5. Promote and Measure Your Campaign
   • Boost influencer posts with TikTok's advertising options to increase visibility
   • Track performance with KPIs like engagement rate, conversions, and ROI to refine strategies for future campaigns. (Ensure the KPIs you track match your brand goals)

Want to learn more about TikTok influencer marketing? Check out our Complete Guide to Mastering TikTok here.

‍Who are the biggest UK TikTokers?

None of our top TikTok influencers are from the UK. To make up for that, here's a short list of the top 3 UK creators.

1. Thomas Kyle: With a massive following of 35 million, Thomas Kyle is a huge UK TikToker. Now, his signature content—featuring rescued animals like his adorable meerkat, Mylo—taps into people's love for animals and wholesome storytelling.
2. Jeremy Lynch: Jeremy Lynch has 26.6 million followers and is a natural fit for brands in sports, fitness, and entertainment niches. Known for his impressive football tricks and laugh-out-loud skits, Lynch mixes humor and creativity to develop engaging videos.
3. Abby Roberts: With 16 million followers, Abby Roberts is a big influencer in the beauty niche. Her cutting-edge makeup tutorials showcase bold, imaginative looks that resonate with Gen Z's desire for authenticity and self-expression. Beauty and fashion brands trust Roberts not just for her influence but for her ability to create content that feels as aspirational as it is relatable.

This list is just a start. There are tonnes of creators with massive followings in every industry. There are also creators who may not have the popularity but offer something different, such as niche expertise or high engagement. If you want to explore more creators, try to Kolsqaure extension.

Who is the highest-paid influencer in the United Kingdom?

It's difficult to say which influencer earns the most. Creators often have multiple revenue streams, such as:

• brand sponsorships
• affiliate links
• social media platform earnings
• ecommerce businesses
• podcasts, events, and appearances
• donations through sites like Patreon

There are many ways for influencers to earn a wage. However, creators with high reach and engagement tend to make a lot of money. That's why it's theorised that established creators who are big on multiple social media platforms, like Zoe Sugg, are some of the highest earners. Her rise to fame came back in 2009. Now she has a massive following of over 25 million.

Who is the most popular TikTok influencer?

As seen on our list, Khaby Lame is the most popular TikTok influencer, with 162M followers. His rise to fame came with his mime-like skits featuring special effects that appeal to tonnes of people on TikTok, resulting in over 2.5 billion likes. His TikTok account is @khaby.lame.

MrBeast is another popular TikToker, as are Baby Ariel, Avanni Gregg, and Brent Rivera.

What do TikTok influencers get paid?

It's not really possible to assess how much TikTok influencers get paid overall because many have multiple income streams. However, with the Kolsquare TikTok Calculator, you can assess how much an influencer would charge for each sponsored post.