The Top 10 TikTok Influencers Worldwide

Key takeaways

• TikTok now has more than one billion monthly active users. Kolsquare's State of Influencer Marketing Report found that 67% of UK influencer marketers use the platform.
• We've listed the top 10 TikTok creators worldwide, along with key metrics such as audience location, engagement rates, and audience credibility.
• The most popular TikTok influencers include Khaby Lame, Charli D'Amelio, and Bella Poarch.

List of the top 10 biggest TikTokers worldwide: Our methodology

Before we start, we'll give you a quick guide to the metrics we pulled from our database for each social media personality:

• Kolsquare Credibility Score: This data point estimates an influencer's trustworthiness. Higher numbers indicate that most of their audience comprises real people (as opposed to fake or bought followers, for example). We consider a good Credibility Score to be anything over 70 (out of 100).
• Engagement rate: To determine the engagement of influencers' audiences, the engagement rate calculates how many of their followers interact (comments, shares, likes, etc.) per post.
• Earned media value (EMV): This estimates how much the buzz generated by an influencer's content would cost through traditional marketing channels.

Our methodology? We filtered the Kolsquare database containing data about over three million KOLs to show only TikTok influencers with a Credibility Score above 70. Then we sorted by community size to discover the most popular creators.

TikTok's global stars: Who has the most followers in 2025?

The listed influencers have huge followings on the social media platform TikTok. They are all big names, but their content styles vary significantly, from comedy skits to showcasing beatboxing skills.

Here's the list, ranked by popularity.

1. Khaby Lame

• Interests: Inspiration & Lifestyle, Humor, Social & Solidarity, Culture (Art, Literature...), Nature & Environment

Followers:

• Instagram: 80.9m
• TikTok: 162m
• Youtube: 12.3m

• Influencer Location: Milan, Italy
• Audience Location: US (14%), Brazil (8%), Mexico (6%)
• Kolsquare Credibility Score: 84/100

Average engagement rate:

• Instagram Posts: 16.9% | Instagram Reels: 1.47%
• TikTok: 0.51%

Earned Media Value:

• Instagram Reels: €2.06m
• TikTok: €1.47m

Khabane (Khaby) Lame is the most popular individual on the platform. In 2020, he lost his job due to COVID-19 and started a TikTok channel. His popularity snowballed, and he's now a famous social media personality.

Lame's content features silent comedy skits that play on his surname, Lame, in a style reminiscent of Charlie Chaplin and Mr Bean. These characters cross the borders of language, which is perhaps one reason Lame has such a large following.

But Lame offers more than just reach. Given his huge presence, his Credibility Score and engagement rate are high, underlining his authenticity and content quality.

Lame's engagement rates are in line with expectations, and he offers brands high EMV. His audience on TikTok is 56% male and mostly made up of Gen Z and young Millenials.

2. Charli D'Amelio

• Interests: Inspiration & Lifestyle, Entertainment (Film, TV...), Fashion & Accessories

Followers:

• Instagram: 42m
• TikTok: 157m
• YouTube: 9m

• Influencer Location: Los Angeles, USA
• Audience Location: USA (21%), Brazil (7%), Philippines (6%)
• Kolsquare Credibility Score: 82/100

Average engagement rate:

• Instagram posts: 0.76% | Instagram Reels: 0.70%
• TikTok: 1.07%
• YouTube: 0.02%

Earned Media Value:

• Instagram Reels: €62,000
• TikTok: €836,000
• YouTube: €11,000

Charli D'Amelio is an American dancer, influencer, and Broadway star. Her TikTok content reflects her passion for dance. It often features short clips with lo-fi production showing her performing to popular songs. She was also a member of the TikTok group Hype House.

Despite her vast reach, Charli D'Amelio has a very good Credibility Score of 82. Her audience skews younger, with 62% between 18 and 25 years of age. Her audience is 65% women, making her an excellent collaborator for brands wanting to reach Gen Z TikTokers.

• Interests: Inspiration & Lifestyle, Music, Social & Solidarity, Culture (Art, Literature...)

Followers:

• Instagram: 12 million
• TikTok: 94 million
• Youtube: 7 million

• Influencer Location: USA
• Audience Location: USA (15%), Philippines (10%), Mexico (9%)
• Kolsquare Credibility Score: 80/100

Average engagement rate:

• Instagram Posts: 2.76% | Instagram Reels: 0.77%
• TikTok: 0.16%

Earned Media Value:

• Instagram Reels: €167,000
• TikTok: €376,000

In 2020, Bella Poarch went viral with her TikTok lip-sync video to the popular song "M to the B" by Millie B. Today, that video has 68m likes and 42m shares. Since then, Poarch has moved beyond lip-sync videos to become a professional recording artist.

On her TikTok account, Poarch now reposts clips from her music videos alongside lip syncs, dances, and fashion looks. That content reaches her majority Gen Z audience, which is evenly split on gender. The singer has over 2.4bn likes on the platform, and many of her videos reach 100m views.

4. Addison Rae Sterling

• Interests: Beauty, Inspiration & Lifestyle, Fashion & Accessories, Family

Followers:

• Instagram: 34m
• TikTok: 88m
• YouTube: 4m

• Influencer Location: USA
• Audience location: USA (27%), UK (6%), Brazil (5%)
• Kolsquare Credibility Score: 79/100

Average engagement rate:

• Instagram Posts: 0.98% | Instagram Reels: 0.79%
• TikTok: x
• YouTube: 0.13%

Earned Media Value:

• Instagram Reels: €450,000
• TikTok: €16,900
• YouTube: €53,200

Now a singer, Addison Rae Sterling began her TikTok career posting dance and lip-sync videos. Her breakthrough came when she performed choreographed routines to trending songs. As Sterling shared with Vogue, she has a genuine joy for performance and is curious to try new approaches.

While Sterling rarely posts makeup advice or skincare life hacks, her collaborations tend to be with beauty brands like Yves Saint Laurent. This is likely due to her primarily female audience (62%). However, she has also worked with brands like Nerds.

5. Kimberly Loaiza

• Interests: Beauty, Sports & Fitness, Inspiration & Lifestyle, Luxury, Fashion & Accessories

Followers:

• Instagram: 38m
• TikTok: 83m
• Youtube: 46m

• Influencer Location: Mexico and USA
• Location of the Audience: Mexico (38%), Colombia (12%), Chile (6%)
• Kolsquare Credibility Score: 83/100

Average engagement rate:

• Instagram Posts: 1.98% | Instagram Reels: 1.24%
• TikTok: 1.83%

Earned Media Value:

• Instagram Reels: €971,000
• TikTok: €2.03m

Kimberly Loaiza's influence career started with her YouTube channel, where she posted lifestyle and challenge videos. Her popularity snowballed thanks to her relatable content and engaging personality.

Loaiza is now a huge social media personality with one of the largest followings in Latin America. In addition to YouTube, she releases music and has her own clothing line that matches her casual fashion sense. She also posts content, such as lip syncs, with her young children.

Her audience is largely from Mexico, and 78% are female. She has a great Kolsquare Credibility Score of 83 and a good engagement rate on TikTok.

6. CZN Burak

• Interests: Entertainment (movies, TV...), family, inspiration & lifestyle, photography, travelling

Followers:

• Instagram: 53.6m
• TikTok: 74.9m
• YouTube: 18m

• Influencer Location: Istanbul, Türkiye
• Location of the audience: Türkiye (14%), India (11%), Egypt (7%)
• Kolsquare Credibility Score: 78/100

Average engagement rate:

• Instagram Posts: 0.9% | Instagram Reels: 0.6%
• TikTok: 0.16%
• YouTube: 0.14%

Earned Media Value:

• Instagram Reels: €532,000
• TikTok: €284,000
• YouTube: €520,000

Burak Özdemir became a global sensation for his unusual cooking content, which shows him preparing giant portions of food and always smiling. He was working at his family's restaurant in Türkiye when his career began. He then rose to fame by posting content featuring traditional Turkish cuisine. Today, Özdemir owns a chain of restaurants across the Middle East and Türkiye. Since 2023, he even has a location in Bradford, UK.

Özdemir's audience is 65% male, and 84% of his overall followers are 25-34-year-olds. His audience is mostly based in Türkiye. Özdemir doesn't collaborate with many brands, likely because he promotes his own chain of restaurants.

Reading tip: Influencer Contract: Tips and Tricks

7. Domelipa

• Interests: Beauty, Fashion & Accessories, Music, Travel, Food & Drinks

Followers:

• Instagram: 24m
• TikTok: 77m
• Youtube: 7m

• Influencer Location: Mexico City, Mexico
• Location of the audience: Mexico (28%), Colombia (12%), Argentina (9%)
• Kolsquare Credibility Score: 76/100

Average engagement rate:

• Instagram posts: 2.91% | Instagram reels: 0.90%
• TikTok: 0.98%

Earned Media Value:

• Instagram Reels: €399,000
• TikTok: €1.12m

Dominik Reséndez's popularity started with her TikTok videos, which feature lip-syncs, dances, and trending challenges. Her relatable style and entertaining lip syncs quickly earned her a massive following.

In addition to TikTok, Reséndez has expanded her reach to YouTube, where she shares lifestyle vlogs, travel diaries, and personal content that resonates with her audience. On Instagram, she offers a more curated look at her life, blending fashion, beauty, and behind-the-scenes content.

Domelipa's audience is 75% female, and 54% of her overall followers are aged between 18 and 24. Her TikTok audience is still growing, suggesting that her profile is continuing to rise. Reséndez has worked with brands like Adidas and Sony Music.

8. Dixie D'Amelio

• Interests: Beauty, Family, Travel, Inspiration & Lifestyle

Followers:

• Instagram: 20.1m
• TikTok: 55.2m
• Location: New York, USA
• Audience location: USA (27%), Brazil (7%), UK (6%)
• Kolsquare Credibility Score: 80/100

Average engagement rate:

• Instagram Posts: x | Instagram Reels: x
• TikTok: 0.17%

Earned Media Value:

• Instagram Reels: x
• TikTok: €444,000

Dixie D'Amelio gained recognition alongside her younger sister, Charli, during the early days of TikTok in 2019. While initially known for her appearances in her sister's viral dance videos, Dixie D'Amelio quickly found her own path by venturing into music. She released her debut single, "Be Happy," in 2020 and is now a popular performing artist.

Beyond her music career, Dixie D'Amelio also co-starred with her sister in The D’Amelio Show, a Hulu docuseries that offers a glimpse into her family’s life. On TikTok, she often posts fashion looks and has collaborated with brands in the fashion and beauty niches like Ferragamo and Pull & Bear. Her audience is 64% female, and the majority are aged between 18 and 24.

9. Spencer X

• Interests: Entertainment (movies, TV...), Inspiration & Lifestyle, Music, Family

Followers:

• Instagram: 983K
• TikTok: 54.8m
• Youtube: 2.6m

• Influencer Location: USA
• Audience Location: USA (11%), Brazil 8%), Philippines (6%)
• Kolsquare Credibility Score: 79/100

Average engagement rate:

• Instagram Posts: x | Instagram Reels: 4.11%
• TikTok: 0.07%
• YouTube: 0.32%

Earned Media Value:

• Instagram Reels: €76,700
• TikTok: €190,000
• YouTube: €57,000

Spencer Knight started honing his beatboxing skills at age 14. Since then, his profile has ballooned. He showcases his craft with short, engaging videos.

On TikTok, he shares comedy sketches, gaming content, and popular culture references, all featuring his beatboxing skills.

Knight's audience is evenly split between men and women, with 61% aged 18 to 24. His engagement rate is incredibly high on Instagram, showing that his audience is still invested despite his huge profile.

10. Younes Zarou

• Interests: Sports & Fitness, Photography, Inspiration & Lifestyle, Fashion & Accessories

Followers:

• Instagram: 18.3m
• TikTok: 56.7m
• YouTube: 26.5m

• Influencer Location: Frankfurt, Germany
• Audience Location: Brazil (8%), India (6%), USA (6%)
• Kolsquare Credibility Score: 78/100

Average engagement rate:

• Instagram Posts: 4.08% | Instagram Reels: 2.82%
• TikTok: 0.85%
• YouTube: 0.1%

Earned Media Value:

• Instagram Reels: €1.03m
• TikTok: €843,000
• YouTube: €315m

Younes Zarou is a social media influencer and content creator known for his illusion and challenge videos. He began his TikTok journey in August 2019 and quickly gained a large following with his captivating, creative videos. His content is carefully planned to be exciting from the first moment, perfect for appealing to TikTok users.

Zarou's audience is mostly male (57%), and 59% of his overall followers are between the ages of 18 and 34. He promotes brands like Magenta Sports.

A deeper dive into UK and global TikTok creators

How to run an influencer marketing campaign with famous influencers TikTokers?

TikTok influencer marketing connects you with much of the UK population. It's also a bridge to cynical Gen Z audiences, as 76% of people aged between 18 and 24 use the app.

In addition, while younger demographics dominate TikTok, its addictive algorithm appeals to all generations. More than 17% of users are aged over 45.

Marketers have a huge opportunity to reach large audiences where they're highly engaged and active. Below are some stats about TikTok:

• High engagement rates: TikTok's average (4.07%) engagement rate is high. Collaborations with smaller influencers, such as nano or micro-influencers, yield even more engagements because their niche content feels more authentic.
• Time spent on platform: UK users spend over 49 hours per month on TikTok, likely due to the attention-grabbing, tailored algorithm. Don't miss out on this chance to connect!
• TikTok Shop: Over half (56%) UK have made a purchase through social media platforms. New social commerce features make inspiring sales via social media easier than ever.

TikTok users value genuine and relatable content, which is why influencers are authentic and relatable.

To run a successful campaign, follow these tips:

• Define objectives and the target audience: Do you want increased brand awareness, sales, or brand lift? Defining some specific, measurable, achievable, relevant, and time-bound (SMART) goals keeps your campaign on track. In addition, pinpoint your target audience. This will affect which influencers you work with and what content you create.
• Choose the right influencers: Choose influencers whose followers match your target audience's demographics and location. Look beyond follower counts to assess engagement rates and content quality. An influencer marketing tool like Kolsquare streamlines influencer selection with an extensive database, AI-driven search, and more.
• Collaborate authentically: Partner with influencers whose values align with your brand's. Give them creative freedom to ensure content feels genuine and engaging. Creators tend to know their audiences best, so collaborate on ideas and provide a brief, but don't go for overly scripted or high-production videos on this channel.
• Take advantage of TikTok's unique features: Consider hashtag challenges, live streams, and short, snappy videos to captivate audiences. TikTok's algorithm analyses each video's engagement rate after it's posted rather than analysing follower size, which makes it possible to go viral on a budget
• Measure and optimise: To increase visibility, you can boost influencer posts with TikTok's paid advertising options. In addition, track performance with KPIs like engagement rate, conversions, and EMV to refine strategies for future campaigns.

Want to learn more about TikTok influencer marketing? Click here to read our Full Guide to Mastering TikTok.

Smart influencer selection: How to find TikTok influencers?

The best way is to use an influencer marketing platform like Kolsquare, which allows you to filter and search through a database with details about millions of content creators.

The alternative option is manual hashtag searches and analysing content. But this method makes it hard to get granular and answer key questions like: Who is the influencer's audience? Is their audience engaged and authentic? What were the results of previous collaborations? Without answers to these questions, you're marketing in the dark.

A platform spotlights everything you need to know about influencers, including:

• Audience demographics (location, age group, and languages)
• Influencer metrics (engagement rates, credibility scores, and compliance score)
• Past collaboration data (brands worked with, content results, and content examples)

These insights ensure you match with creators capable of running top campaigns. Want to make finding perfect-fit influencers easier? Book a Kolsquare demo today.

Who is the most famous TikToker in the UK?

None of our top TikTok influencers are from the UK. To make up for that, here's a short list of the top 3 UK creators.

• Thomas Kyle (@kylethomas, 34m followers, TikTok): This famous TikToker shares content that taps into people's love for animals and wholesome storytelling.
• Jeremy Lynch (@jeremylynch, 27m followers, TikTok): A natural fit for brands in sports, fitness, and entertainment niches, Jeremy Lynch is known for football tricks and funny skits.
• Abby Roberts (@abbyroberts, 16m followers, TikTok): Roberts is a popular influencer in the beauty niche. Her cutting-edge makeup tutorials showcase bold, imaginative looks that resonate with Gen Z audiences.

This list is just a start. There are many content creators with massive followings in every industry, including fashion influencers and comedy stars. There are also influencers who may not have the popularity but offer something different, such as niche expertise or high engagement rates. If you want to explore more creators' metrics, try the Kolsquare Chrome extension.

Who is the highest-paid influencer in the United Kingdom?

It's difficult to say which influencer earns the most. Creators often have multiple revenue streams, such as:

• brand sponsorships
• affiliate links
• social media platform earnings
• ecommerce businesses, such as fashion or makeup lines
• podcasts, events, and appearances
• donations through sites like Patreon

There are many ways for influencers to earn a wage. However, creators with high reach and engagement tend to make a lot of money. That's why it's theorised that established creators who are big on multiple social media platforms, like Zoe Sugg, are some of the highest earners. Her rise to fame began in 2009, and now she has a massive following of over 25 million.

Who is the most popular TikTok influencer?

As seen on our list, Khaby Lame is the most-followed TikTok influencer with a credible audience. His rise to fame came with his mime-like skits that appeal to millions of TikTok users, resulting in over 162m followers and 2.5bn likes.

MrBeast is another popular TikToker, as are Baby Ariel, Avanni Gregg, Loren Gray, and Brent Rivera.

How much does TikTok pay influencers?

TikTok influencers can earn money through the Creator Fund, live gifts, and brand partnerships. Their TikTok payment depends on their follower counts, engagement rates, and other factors.

However, the Kolsquare TikTok Calculator allows you to determine the average amount an influencer charges for each sponsored post.