In 2022, Snapchat ranked 12th in a comparison of social networks. Once the most popular among teenagers, the app is now a place to share everyday life with friends in a fun way. On Snapchat, you'll find Millennials and GenZ in particular, who you can target directly with influencer marketing on the platform. These examples show how influencer marketing works on Snapchat in 2022 and show which names you better have heard before.
Even though Instagram Stories has surpassed Snapchat’s immediacy and online personalities like Kylie Jenner have left the app in 2021, there are still plenty of users hanging out on Snapchat in 2022. And while is now available for business accounts, its analytics capabilities have so far lagged behind those of other apps. One reason why so many users continue to send daily snaps may be the uniqueness of Snapchat, the fact that content is deleted after 24 hours, and the fact that Snapchat generally takes privacy better into account than other networks.
Make sure to read more about Snapchat on the Kolsquare blog, where you can learn even more about the network, demographics, and other statistics.
To give you, the marketer, an overview of who and what is hot on Snapchat right now, we present the list of top influencers on the platform, mainly from fashion or fitness.
In this post, we show you an overview of some of the most successful snapchatters in 2022. They could be a great way for you to market your products and services on the social network and get your foot literally in the door of the platform. Please note with this list that the order does not give any rating on reach, engagement rate, or the like, but only brings you an overview of some of the most successful Snapchat influencers.
Self-made woman Neghar Fonooni (pronounced ne-gar, the “h” is silent, as she explains on her blog) describes herself as an “independent, multimedia artist whose first and truest love is writing.” So she’s not only passionate about writing, but she’s also a successful writer and has already published three books while working on many other projects. She owns an online store called Salt + Sorcery that sells her art and other odds and ends and also reads tarot for a living.
Besides Snapchat, she mainly uses Instagram and also sends out a newsletter called “Musings for the Moon” to interested subscribers. On Snapchat, the American focuses on workouts and shares insights into her life. She also describes her services as “spiritual life coaching, business coaching and brand consulting, tarot readings, and helping women become better writers.”
Image via Conscious Connection
Khaled Mohamed Khaled describes himself on Snapchat with the words “Father, DJ, Mogul.” He is an American music producer whose stage name is DJ Khaled. Just like many other Snapchat influencers, he is (mostly) known outside the platform.
Bella and Gigi Hadid are no longer just models but are revered as influencers. In 2014, Bella Hadid had her breakthrough at New York Fashion Week and has been celebrated as a supermodel ever since. Only two years later, she even received the “Model of the Year” award. Bella Hadid uses Snapchat mainly to share selfies from her everyday life.
Like her sister, Gigi Hadid also shares snippets of her life on Snapchat, showing, among others, the Kardashians or the boys of One Direction. The model now walks in Chanel and Marc Jacobs shows but became most famous for her role in The Real Housewives of Beverly Hills.
The 26-year-old Imaan Hammam is a Dutch model and was actually discovered as it is in the book. A scout had seen her at a train station and so began her career on the catwalk with Givenchy. Today she has worked for many famous fashion brands, including Balenciaga, Burberry, Prada, and Dior.
Read also the influencer marketing guide for fashion brands in 2022.
On Snapchat, the Dutchwoman shows herself in face masks in her living room or with various AR filters, for which Snapchat is known. 183k followers see her content.
Image via Vogue
Shaun Todd McBride was born in Utah, USA, in 1987. Today, the entrepreneur is known under the pseudonym Shonduras. He gained popularity primarily through his finger drawings on Snapchat and now shares his life with his followers through vlogs. He now also owns ten companies, including Spacestation Gaming. He is now really one of the only influencers who became famous primarily with and through Snapchat. That’s why he also cooperates with brands like Disney, Taco Bell, and Red Bull.
Snaps via Time by Shonduras
Also born in 1989, Cyrene Quiamco has established herself as an online personality thanks to Snapchat, promoting her many talents on her own website. In fact, the Filipino-American artist is a full-time Snapchat influencer who has also published a book in addition to her graphic designs and AR lenses.
According to Vanity Fair, she is among the Top 100 New Cultural Icons and Cosmopolitan’s Top 50 Most Fascinating People, and Forbes magazine also featured her in its Fast Company, Entrepreneur, and Business Insider sections. The designer also produced and released the world’s first feature-length documentary for and on Snapchat, which premiered at the Bentonville Film Festival. Furthermore, she has a blog named The 11th Second. She originally became known for her drawings of celebrity selfies such as Ellen DeGeneres and Bruno Mars.
On YouTube, she shared her Snapchat story:
Of course, we could continue this list, but that would go beyond the scope of this article. Keep checking the Kolsquare blog to stay up to date with the latest news and updates from the scene.
Kolsquare is Europe’s leading Influencer Marketing platform, offering a data-driven solution that empowers brands to scale their KOL (Key Opinion Leader) marketing strategies through authentic partnerships with top creators.
Kolsquare’s advanced technology helps marketing professionals seamlessly identify the best content creators by filtering their content and audience, while also enabling them to build, manage, and optimize campaigns from start to finish. This includes measuring results and benchmarking performance against competitors.
With a thriving global community of influencer marketing experts, Kolsquare serves hundreds of customers—including Coca-Cola, Netflix, Sony Music, Publicis, Sézane, Sephora, Lush, and Hermès—by leveraging the latest Big Data, AI, and Machine Learning technologies. Our platform taps into an extensive network of KOLs with more than 5,000 followers across 180 countries on Instagram, TikTok, X (Twitter), Facebook, YouTube, and Snapchat.
As a Certified B Corporation, Kolsquare leads the way in promoting Responsible Influence, championing transparency, ethical practices, and meaningful collaborations that inspire positive change.
Since October 2024, Kolsquare has become part of the Team.Blue group, one of the largest private tech companies in Europe, and a leading digital enabler for businesses and entrepreneurs across Europe. Team.Blue brings together over 60 successful brands in web hosting, domains, e-commerce, online compliance, lead generation, application solutions, and social media.
