YouTube has tremendous potential for influencing marketing and brands should definitely consider the platform for their campaign. While they need to find a good match, in terms of values for example, it is quite important to also know which KOLs are followed the most and what their content strategies are. Read now the top five YouTubers worldwide in 2022.
YouTube now has more than two billion logged-in users, while advertisements on the video platform can reach as many as 2.5b people. Accordingly, the revenue generated by advertising is around $28.84b.
In addition, YouTube is only behind Google in terms of the number of clicks, with the video platform recording 14.43b visits in 2021. In total, more than one billion hours of videos are streamed daily. Check out all the other statistics on YouTube from 2022 on the Kolsquare blog.
Without doubt, YouTube is an important platform for influencer marketing. Therefore, check out the following ranking, which shows the global ranking of the top five influencers on YouTube in 2022, based on Kolsquare data.
PewDiPie aka Felix Arvid Ulf Kjellberg is a Swedish YouTuber who is best known for his comedy videos. These mainly revolve around general things that you can find on the internet. His Let’s Play horror video games are especially popular. He also enjoys playing other games such as Flash and indie games, recording himself live of course.
In addition, PewDiePie also makes vlogs, for example, reviewing Reddit or playing other games besides Minecraft. His community includes 111m subscribers.
The top audience indicators are:
Known as MrBeast, Jimmy Donaldson is one of the most famous American YouTubers. He is also a businessman and philanthropist, and at only 24 years old. His channel features expensive stunts, challenges and donations, which is altogether a first among genres.
In 2022, MrBeast is one of the most watched and highest paid YouTubers in the world. As such, he now also employs a team of 60 people, many of whom are childhood friends who help him develop his brand. As of October this year, Jimmy has over 106 million subscribers on YouTube.
The top audience indicators are:
Parents may already know the YouTuber who reminds them of a little Drew Barrymore. Diana, who is now 8 years old, is the star of the YouTube channel of the same name, Kids Diana Show, together with her brother Roma. This channel is one of the three most watched channels on YouTube in the USA (102m subscribers), delighting followers with a mix of live action and animated adventures.
Kids Diana Show is not Diana’s only channel, however. The young girl can be seen on 12 channels that are translated into multiple languages. Business Insider estimates the Kids Diana Show’s 2020 revenue at between $2.8 million and $44.7 million.
Olena and Volodymyr Kidisyuk, the parents of the young YouTuber know how to skillfully market their child and the resulting brand. In 2020, the Love, Diana series hit the market and under the Love, Diana brand, toys, dress-up sets, playsets and more are available at Walmart, for example.
At first, the children’s videos were just a hobby, the mother said. When son Roma was born, the parents wanted to capture growing up for family and friends. They create a video scrapbook on YouTube. “When Diana was born, we decided to do the same with her, and we’ve been documenting her life ever since. It’s a fun family activity and the best job in the world,” so Olena Kidisyuk.
The top audience indicators are:
The next child star on YouTube is Anastasia Sergeyevna Radzinskaya, also 8 years old. Her channel is the fifth most watched and the seventh most subscribed channel (101m subscriptions) in the world.
Viewers watch children’s songs, educational entertainment, unboxings, vlogging, and role-playing games. Anastasia’s videos are dubbed in ten languages: German, Arabic, Bangla, French, Portuguese, Hindi, Spanish, Korean, Vietnamese and Indonesian dubbed.
The top audience indicators are:
The two brothers Vald and Niki Vashketov are the ninth most popular YouTubers in the world. Behind the two Russian kids’ success on social media is an entire company.
“‘Vlad & Niki’ is a perfect mix for us as a family,” Sergey Vashketov told The Business of Business website. “We can participate in activities together and invent new interesting adventures for our game on camera. It’s fantastic that we can play while pretending to play with our boys and film our favorite activities while making an emotional connection with our viewers.”
The top audience indicators are:
Kolsquare is Europe’s leading Influencer Marketing platform, offering a data-driven solution that empowers brands to scale their KOL (Key Opinion Leader) marketing strategies through authentic partnerships with top creators.
Kolsquare’s advanced technology helps marketing professionals seamlessly identify the best content creators by filtering their content and audience, while also enabling them to build, manage, and optimize campaigns from start to finish. This includes measuring results and benchmarking performance against competitors.
With a thriving global community of influencer marketing experts, Kolsquare serves hundreds of customers—including Coca-Cola, Netflix, Sony Music, Publicis, Sézane, Sephora, Lush, and Hermès—by leveraging the latest Big Data, AI, and Machine Learning technologies. Our platform taps into an extensive network of KOLs with more than 5,000 followers across 180 countries on Instagram, TikTok, X (Twitter), Facebook, YouTube, and Snapchat.
As a Certified B Corporation, Kolsquare leads the way in promoting Responsible Influence, championing transparency, ethical practices, and meaningful collaborations that inspire positive change.
Since October 2024, Kolsquare has become part of the Team.Blue group, one of the largest private tech companies in Europe, and a leading digital enabler for businesses and entrepreneurs across Europe. Team.Blue brings together over 60 successful brands in web hosting, domains, e-commerce, online compliance, lead generation, application solutions, and social media.
