Our clients: The Influencer Marketing top performers

Easy! Just install Kolsquare’s Chrome Extension and browse an Instagram or TikTok profile to discover the average engagement rate. The extension also tells you whether their engagement level is rising or lowering.

There is a manual option, but it takes time (and calculations!) Manually calculate the engagement rate for an individual post by taking the total number of engagements (likes, comments, shares, etc.), dividing them by the profile’s total followers, and multiplying by 100. This gives you an engagement rate for the post.

Engagement is essential for making informed decisions, but it isn't everything. You also need to figure out whether those engagements are genuine. Take a closer look at people's comments and profiles. Are the responses generic, like "great photo" or "amazing video!" or do they feel authentic? In addition, a quick flurry of likes just after a post is published could mean that it is automated activity. If the comments are bland and likes appear too fast, it may signal that they're a "fake influencer" or have fake followers.

We can't emphasise it enough: discovering whether the engagement is real is an essential part of an influencer marketing campaign. If you choose an influencer with high engagement that's inflated by fake interactions, your campaign is unlikely to perform.

That's why we included the Credibility Score. Called the Audience Quality Score on the Kolsqaure Extension, the Credibility Score rates the validity of an influencer's audience. Scores below 70% are concerning. They indicate that a large number of the influencer's audience may be bots or inactive followers.

However, fake audiences aren't the only concern when undertaking influencer discovery. The location of the audience must also be considered. Think that an influencer's audience is mostly in the same location or country they are? Well, that's not always the case! That's why we included audience location as a key metric in the Kolsquare Extension.

Picking an example from our database, top fashion influencer Eve-Lily has an unmistakably British accent, but her audience? Not so much. Eve-Lily's followers are, in fact, 31% US-based. Only 11% are located in the UK. For brands launching UK campaigns, that means just 60K of her 600K audience are local!

We also tell you their audience's gender. Eve-Lily's audience is 94% female, but some female fashion/beauty influencers have male audiences. For example, Rashin Malak is a female beauty/fashion influencer whose audience is 57% male. This is data that is really useful for influencer marketing campaigns.

We really want you to succeed and connect with the right target audiences! That's why we offer bags of data on our platform. Run your campaigns spreadsheet-free and transform influencer discovery into a simple Google-style search. Kolsquare offers filters for every detail, from follower counts to location, ensuring you find perfect-fit influencers with genuine, engaged audiences who can provide a great return on investment.