Influencer Marketing Trends in 2025

Elevate your influence strategy in 2025: discover TikTok, Instagram trends and the rise of micro-influencers for maximum impact!

Table of content

Introduction

1. KOLs X Brands: Lower Rates for Collaborations

Increased competition and impact on rates

A quest for added value

Lower rates for Influencer Marketing: what impact will this have in 2025?

2. TikTok: Volatility and Challenges

What challenges will the social network face in 2025?

Is Instagram a sure thing for the sector?

3. The Impact of AI Tools on Content Creation and Influencer Marketing

AI initiatives by social platforms

What impact will this have on creativity and content?

AI and Internet users' trust: a winning match?

Creators and AI

4. Changing Audience Behavior in 2025

Saturation, fatigue... How do Internet users feel?

The impact on brands and Influence Marketing strategies

5. Responsible Influence: a trend that’s here to stay

New industry bodies to rise to regulatory challenges

Certifications and ethical practices

Towards responsibility for Influence Marketing?

6. How UK Brands Are Adapting To Changing Consumer Habits, Regulations, and IM Costs

7. Influencer Marketing Trends in 2025 Across Europe

Conclusion

Discover the key trends that will redefine your strategies

Discover the keys to navigating the dynamic influencer marketing landscape for 2025! Our exclusive report delves into unavoidable trends, such as the strategic allocation of budgets between TikTok and Instagram, and how brands are readjusting their tactics to maximise impact.

Alix Dumarest, Key Account Manager at Kolsquare, shares her insights on the crucial challenges ahead, including shifting budget priorities and the rise of micro-influencers. With a focus on efficiency and creativity in KOL (Key Opinion Leader) selection, this report will guide you in leveraging the most influential platforms and optimising your campaigns.

Download our report for exclusive data, proven strategies, and essential predictions to stay ahead in the influencer marketing world. Don't miss this opportunity to transform your strategies and reach new heights in 2024! 🚀

Download now