How to win at KOL Marketing on Facebook

The world’s first — and still the largest — social network, Facebook may be less trendy than its upstart young competitors, but that doesn’t mean it doesn’t still pack a punch.

The platform’s reach stretches across all global regions and age demographics, and every industry sector. It is the platform people turn to for local and international news and information, to participate in group discussions on specific themes, and to connect with family and friends through posts, stories and chats. There are a myriad of ways brands can leverage Facebook for KOL Marketing and the good news is that doing so can be significantly less expensive than other platforms.