How to win at KOL Marketing on TikTok

TikTok is the hot new destination for KOL Marketing. Content on the platform is funny, entertaining, and the kids love it. But despite its obvious attraction as a social network, cracking its codes for KOL Marketing is more complicated than meets the eye.

While TikTok generates eye-watering view stats and is giving rise to a new generation of mega influencers, successful TikTok campaigns can be costly, and evaluating their true value for your brand, tricky. Read on for everything you need to know to run successful KOL Marketing campaigns on TikTok.