How to win at KOL Marketing on Twitch

Twitch is the world’s largest video streaming platform. Founded in 2011, the platform offered a new destination dedicated to broadcasting, watching and competing in online gaming and has since become a runaway success. Acquired by Amazon in 2014 for a hefty $970 million, the platform has sporned a new generation of influencers during its decade of operation.

While the most well-known — and well-paid — operate within the e-sports and gaming arenas, Twitch’s growing popularity in recent years has seen it rapidly extend its remit to other categories and content types. Its appeal versus other social networks is the live interaction it facilitates between content creators and their audiences, an attraction that is quickly transforming Twitch into the new go-to platform for creators of all styles and creeds.