How to win at KOL Marketing on YouTube

Founded in 2005, YouTube sits alongside Facebook as one of the most enduring social media platforms of modern times. Today, it lays claim to being the second largest search engine in the world behind Google (also owned by parent company Alphabet), and boasts that its model for sharing ad revenues with creators — the YouTube Partner Program — kickstarted the creator economy.

The platform’s calling card is its accessibility to internet users everywhere, who do not require an account to view content. And while there are some in KOL Marketing who argue the platform has passed its used-by date, we’re here to tell you why YouTube remains, and will continue to be, a powerful platform for your campaigns.