Influencer Marketing in the Food & Beverages industry

Transformative Trends: Influencer Strategies Reshaping the F&B Industry in 2023

Table of content

1. Overview and key figures of F&B brands in the world

A. Key figures for the Food & Beverages sector in all segments worldwide

B. Key figures for «Processed Food» brands worldwide

C. Key figures for «Chocolate & Sweets» brands worldwide

D. Key figures for «Dairy Food» brands worldwide

E. Key figures for «Organic Food» brands in the world

F. Key figures for «Baby Food» brands worldwide

G. Key figures for «Cereals, pasta, rice» brands worldwide

H. Key figures for «Food Service» brands worldwide

I. Key figures of the «Ice cream» brands in the world

J. Key figures for «Alcoholic Beverages» brands worldwide

K. Key figures for «Non-Alcoholic beverages» brands in the world

2. Social Media and Influencer Marketing: State of Play of the “Food & Beverages” Sector

A. Market figures and consumption habits

B. Influencer Marketing and Social Media

3. TikTok: The Industry’s Leading Network for Generation Z

4. Instagram: Less Engagement but Just as Interesting for Brands in the Industry

5. YouTube & Twitch: The Best Platforms for Long Format Food & Beverages Videos

6. 4 Food and Beverage Campaigns to Learn From in 2023

A. Leverage Twitch to introduce new services and increase awareness

B. When gastronomy invites itself on TikTok

C. Putting the diversity of Gen Z to work in a colorful campaign

D. Combine hoax and drive-to-store for a successful operation

7. How to Activate the Potential of «Food & Beverages» Influencers?

Shaping F&B Strategies with Influencer Marketing

The “Food & Beverages” industry has a wide range of possibilities when it comes to the use of social media and the activation of KOLs. Relying on strong aesthetic codes, the sector was able to find in social platforms and content creators a relevant lever to deploy over the long term. While the sector has also been hard hit by the health crisis, it remains one of those that have truly reinvented itself to survive.

But then, in 2023, where are we in the Food & Beverage industry? What are the platforms, content, KOLs and/or the Influencer Marketing best practices that will have a profound impact on the sector this year? If the lights seem to be green with the industry expected to grow by 6.21% annually between 2023 and 2027, it is time to analyze trends in the sector for the upcoming 12 months.

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