Influencer Marketing in the Travel Sector

Unveiling Travel Trends: Influencer Strategies for Authentic and Sustainable Experiences in 2023

Table of content

1. Travel Industry: Influence in Figures

A. Key figures for Travel brands (all segments) worldwide

B. Key figures for the «Hotels» segment brands worldwide

C. Key figures for the brands in the «Transport» segment worldwide

D. Key figures for the brands in the «Museums» segment worldwide

2. Working with KOLs travel in 2023

A. Build your strategy

B. The power of storytelling

C. Sustainable travel and authentic influence

3. The travel networks

A. Instagram

B. Youtube

C. TikTok

D. Pinterest

4. 5 inspiring influencer campaigns

A. Unique Experiences to Be Shared with Kimpton Hotels

B. Boost Your Sales With Influence (Campsite La Plage et Bord de Mer)

C. How about traveling with the KOLs?

D. 10 Minutes of Virality with Hilton Hotels

E. Promote Alternative Ways to Travel (Orient Express & UK National Rail)

Travel Marketing: Influencers as Your Guide

In 2023, we traveled again but discovered new destinations and more unexpected experiences. We also aspire to more authenticity and sustainability, to content that reflects reality.

Networks have become real tools to plan your next trip, and KOLs, (Key Opinion Leaders) are experts who help their followers get inspired and organized. Influence, which is essentially the sharing of experience, is still a powerful tool for the travel and hospitality industries.

Which networks are the most relevant to communicate? How to build a successful influencer strategy? We look at the key figures and trends in the travel influencer market in 2023.

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