Influencer Marketing Trends in 2025

Introduction

1. KOLs X Brands: Lower Rates for Collaborations

Increased competition and impact on rates

A quest for added value

Lower rates for Influencer Marketing: what impact will this have in 2025?

2. TikTok: Volatility and Challenges

What challenges will the social network face in 2025?

Is Instagram a sure thing for the sector?

3. The Impact of AI Tools on Content Creation and Influencer Marketing

AI initiatives by social platforms

What impact will this have on creativity and content?

AI and Internet users' trust: a winning match?

Creators and AI

4. Changing Audience Behavior in 2025

Saturation, fatigue... How do Internet users feel?

The impact on brands and Influence Marketing strategies 

5. Responsible Influence: a trend that’s here to stay

New industry bodies to rise to regulatory challenges 

Certifications and ethical practices

Towards responsibility for Influence Marketing?

6. How UK Brands Are Adapting To Changing Consumer Habits, Regulations, and IM Costs

7. Influencer Marketing Trends in 2025 Across Europe 

Conclusion