Creative and Authentic: Kolsquare Names Its Top Campaigns for 2024
2024 has been a landmark year for influencer marketing, driven by a wave of creativity and authenticity. From bold, innovative campaigns to purpose-driven initiatives, brands across Europe and beyond have embraced influencer marketing as a force for change. In our latest report, “Creative and Authentic: Kolsquare Names Its Top Campaigns for 2024,” we spotlight the most inspiring collaborations, explore emerging trends, and reveal how brands have successfully cut through the noise to engage audiences meaningfully.
Dive Into 2024’s Top Campaigns That Redefined Influencer Marketing
Inside this report, you’ll uncover the campaigns that truly captured 2024’s spirit of creativity and authenticity, showcasing the strategies behind their success. From Lelo’s bold partnership with Tatty MacLeod in the UK, which humorously broke taboos, to Lime’s urban ode to empowerment with Meufparis in France, these collaborations redefined what it means to connect with audiences. In Germany, Chupa Chups and Nina Chuba surprised everyone with a secret Berlin gig, proving that unconventional ideas can spark unparalleled engagement.
But it’s not just about the ideas—this report goes further, revealing the metrics behind each campaign. You’ll get access to data like reach, engagement, and EMV (Earned Media Value), paired with a closer look at the content creators used to make these initiatives come alive. Whether it’s the wit of a viral video or the storytelling behind a cause-driven campaign, the insights in this report provide a blueprint for brands seeking to leave a lasting impact in today’s competitive social media landscape.
What Will You Find Inside?
This report breaks down the most innovative and authentic influencer campaigns of 2024, offering exclusive insights into why they succeeded.
- Lelo x Tatty MacLeod in the UK: Bold creativity meets humor in a campaign that smashed taboos, generating impressive engagement and conversation.
- Lime x Meufparis in France: A street-savvy campaign that crowned urban women as ‘Queens of the Pavement’ with relatable, viral content.
- Chupa Chups x Nina Chuba in Germany: A surprise gig in an unexpected setting proved how out-of-the-box thinking can elevate brand awareness.
Not only will you explore the metrics behind these campaigns — like reach, EMV (Earned Media Value), and engagement rates — but you'll also gain access to the actual content published by creators, giving you a front-row seat to their strategies.Discover how these campaigns masterfully integrated brands into creators’ feeds, resonated with audiences, and set new benchmarks in influencer marketing.
FAQ
Don't miss a thing!
