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In the global TikTok rankings, L'Oréal Paris leads with impressive EMV and massive engagement, demonstrating its ability to captivate audiences across beauty and fashion. Garnier and PL Makeup Academy follow closely, thriving through innovative content and strong influencer partnerships. PrettyLittleThing and Huda Beauty shine with their expansive reach and creative campaigns, while Charlotte Tilbury and NYX Cosmetics solidify their influence through dynamic collaborations. Made By Mitchell and White Fox also make their mark, using TikTok to build meaningful connections with their audiences. MAC Cosmetics completes the top 10, highlighting the diversity of industries excelling on TikTok, from beauty to fashion.
1
L'Oréal Paris
1 856
Mentions
10 500 488
Engagements
Total EMV
16289612
2
Garnier
1 386
Mentions
6 605 479
Engagements
Total EMV
12643646
3
PL Makeup Academy
5 282
Mentions
10 118 609
Engagements
Total EMV
11796921
4
PrettyLittleThing
4 126
Mentions
10 500 868
Engagements
Total EMV
11673820
Rank
Brand
EMV
Mentions
Engagements
1
L'Oréal Paris
16289612
1 856
10 500 488
2
Garnier
12643646
1 386
6 605 479
3
PL Makeup Academy
11796921
5 282
10 118 609
4
PrettyLittleThing
11673820
4 126
10 500 868
5
Huda Beauty
9902292
1 481
9 290 134
6
Charlotte Tilbury
9494586
2 001
9 085 880
7
NYX Cosmetics
9315421
1 608
8 073 142
8
Made By Mitchell
9243889
4 147
8 866 540
9
White Fox
8246900
1 103
8 352 920
10
MAC Cosmetics
7756941
1 196
7 187 105
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