Posted on
February 26, 2025

Top 10 fragrance brands in Germany on Instagram

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The perfume world in Germany shines on Instagram with prestigious brands and captivating collaborations. At the head, Kilian Paris enchants with an impressive EMV, reflecting its aura of luxury and elegance. Narciso Rodriguez and Parfums de Marly are distinguished by campaigns combining refinement and authenticity. Francis Kurkdjian House and Carolina Herrera seduce with evocative content, while THE FRAGRANCES LAB and Acqua di Parma charm by their craftsmanship and timelessness. INITIO Private Fragrances, Kenzo Parfums, and Penhaligons complete this olfactory ranking, showing that each brand tells a unique story through Instagram.

1
Kilian Paris
1057
Mentions
Engagements
Total EMV
1568827
1568827
Kilian Paris
2
Narciso Rodriguez
294
Mentions
Engagements
Total EMV
503235
503235
Narciso Rodriguez
3
Parfums de Marly
509
Mentions
Engagements
Total EMV
468007
468007
Parfums de Marly
4
Maison Francis Kurkdjian
280
Mentions
Engagements
Total EMV
408435
408435
Maison Francis Kurkdjian
Rank
Brand
EMV
Mentions
1
Kilian Paris
1568827
1568827
1057
2
Narciso Rodriguez
503235
503235
294
3
Parfums de Marly
468007
468007
509
4
Maison Francis Kurkdjian
408435
408435
280
5
Carolina Herrera
374522
374522
403
6
LE LABO Fragrances
284549
284549
307
7
Acqua di Parma
146583
146583
271
8
INITIO Parfums Privés
108950
108950
249
9
Kenzo Parfums
88981
88981
147
10
Penhaligons
62865
62865
203