Top 10 fragrance brands in Italy on Instagram

Italy, the land of la dolce vita, celebrates the art of perfume on Instagram. Kilian Paris dominates this ranking thanks to its timeless elegance and captivating visual campaigns. puig, recognized for its sophisticated creations, follows with a well-calibrated digital strategy. Ava & May, famous for its unique sensory experiences, and Acqua di Parma, a true Italian emblem, reflect artisanal refinement. Olfattorio, with its modern approaches, appeals to a varied audience, while Narciso Rodriguez continues to charm with its minimalist compositions. LVMH Fragrance, with its iconic brands like Givenchy and Kenzo, maintains its influence. THE FRAGRANCES LAB inspires with its artisanal approach, while Parfums Juliette has a Gun and Acqua dell'Elba conclude this ranking with their exclusive charm and local heritage.