Posted on
February 26, 2025

Top 10 fragrance brands in Spain on Instagram

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In Spain, the perfume sector on Instagram is dominated by DRUNI PERFUMERIES, which stands out with an exceptional EMV and extensive collaboration with influencers. Carolina Herrera and Arenal Perfumerias follow closely, captivating their audiences with elegant and engaging campaigns. Kenzo Parfums and Flor de Mayo stand out for their creativity and their impactful collaborations. Interperfumes and Narciso Rodriguez seduce with refined content, while Divain Spain, Kilian Paris, and BDK Fragrances complete this ranking by illustrating the diversity and richness of the perfume universe on Instagram in Spain.

1
DRUNI PERFUMERIAS
12129
Mentions
Engagements
Total EMV
30385318
30385318
DRUNI PERFUMERIAS
2
Carolina Herrera
2962
Mentions
Engagements
Total EMV
6180957
6180957
Carolina Herrera
3
Arenal Perfumerias
1454
Mentions
Engagements
Total EMV
5709621
5709621
Arenal Perfumerias
4
Kenzo Parfums
552
Mentions
Engagements
Total EMV
2092175
2092175
Kenzo Parfums
Rank
Brand
EMV
Mentions
1
DRUNI PERFUMERIAS
30385318
30385318
12129
2
Carolina Herrera
6180957
6180957
2962
3
Arenal Perfumerias
5709621
5709621
1454
4
Kenzo Parfums
2092175
2092175
552
5
Flor de Mayo
1383922
1383922
565
6
Interparfums
793804
793804
697
7
Narciso Rodriguez
779096
779096
388
8
Divain Spain
428377
428377
685
9
Kilian Paris
339244
339244
273
10
BDK Parfums
228636
228636
76