Top 10 fragrance brands in the UK on Instagram

On Instagram, The Fragrances Lab Dominates the category scent with an impressive EMV and a presence that seduces perfume enthusiasts. Penhaligons and Parfums de Marly follow, highlighting luxurious and narrative campaigns. Jo Loves and Kilian Paris continue to captivate thanks to elegant and artistic content. Francis Kurkdjian House and Carolina Herrera stand out for their refinement, while Nina Ricci, Narciso Rodriguez, and Acqua di Parma complete this top 10, illustrating the richness and diversity of the perfume universe on Instagram.