Top 10 haircare brands in Denmark on Instagram
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In Denmark’s haircare sector on Instagram, Kérastase leads the ranking with over €285K in EMV, supported by more than 380 mentions. L'Oréal also stands out with two separate entries in the top 5, strengthening its presence in the market. Further down the list, brands like Gisou, Oribe Hair Care, and Dyson Beauty stand out thanks to highly engaging content. KEVIN.MURPHY, ghd, Babyliss, and Schwarzkopf complete the ranking, highlighting a strong mix of professional, premium, and more accessible brands.
1
KERASTASE
383
Mentions
52 583
Engagements
Total EMV
285293
285293

2
L'Oréal
190
Mentions
103 164
Engagements
Total EMV
235648
235648

3
Gisou
159
Mentions
66 533
Engagements
Total EMV
155006
155006

4
L'Oréal
138
Mentions
31 313
Engagements
Total EMV
143311
143311

Rank
Brand
EMV
Mentions
Engagements
1
KERASTASE
285293
285293
383
52 583
2
L'Oréal
235648
235648
190
103 164
3
Gisou
155006
155006
159
66 533
4
L'Oréal
143311
143311
138
31 313
5
Oribe Hair Care
132582
132582
386
35 005
6
Dyson Beauty
61136
61136
89
39 638
7
KEVIN.MURPHY France
56921
56921
217
22 273
8
ghd
52557
52557
203
8 006
9
Babyliss
49034
49034
152
15 332
10
Schwarzkopf
36665
36665
37
8 006