Top 10 haircare brands in Denmark on TikTok
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On TikTok in Denmark, Redken Clearly leads the haircare ranking with over €430K in EMV, generated by just 13 influencers—proof of a targeted yet highly effective strategy. Far behind, Schwarzkopf And L'Oréal Professional Complete the podium with more modest but consistent results. Brands like babyliss, Gisou, and Olaplex Also Manage to Stand Out Thanks to Engaging Content, While HairLust, John Frieda (which appears twice in the ranking), and Ghd Round out the list with lower volumes but still notable visibility in the Danish haircare landscape.
1
Redken
17
Mentions
276 907
Engagements
Total EMV
435090
435090

2
Schwarzkopf
4
Mentions
10 608
Engagements
Total EMV
110354
110354
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3
L'Oréal Professsionnel
7
Mentions
34 588
Engagements
Total EMV
91433
91433

4
Babyliss
11
Mentions
10 147
Engagements
Total EMV
63274
63274
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Rank
Brand
EMV
Mentions
Engagements
1
Redken
435090
435090
17
276 907
2
Schwarzkopf
110354
110354
4
10 608
3
L'Oréal Professsionnel
91433
91433
7
34 588
4
Babyliss
63274
63274
11
10 147
5
Gisou
29333
29333
27
22 724
6
Olaplex
22572
22572
9
17 559
7
HairLust
16213
16213
7
8 125
8
John Frieda
12614
12614
2
856
9
John Frieda
11549
11549
1
299
10
ghd
9838
9838
7
8 712