Posted on
February 26, 2025

Top 10 Haircare brands in Europe on Instagram

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In the European hair universe on Instagram, L'Oréal Professional Paris reigns supreme, racking up millions in EMV thanks to its innovative solutions for all hair types. Kerastase follows with its luxurious and targeted expertise, seducing users with cutting-edge treatments.

Gisou by Negin Mirsalehi charm with honey-inspired routines and engaging content, while Ghd and Dyson Beauty stand out for their high-tech tools, essential for flawless hairstyles. garnier, true to its commitments, continues to win the trust of consumers with accessible and effective products.

Redken shines with its professional solutions for all, and Ghd reinforces its position with dynamic and engaging campaigns. These brands are shaping hair trends, captivating an audience that is ever more connected and concerned about their hair. 💇 ‍ ♀️✨

1
L'Oréal Professionnel
35310
Mentions
Engagements
Total EMV
96420738
96420738
L'Oréal Professionnel
2
Kérastase
30207
Mentions
Engagements
Total EMV
66956206
66956206
Kérastase
3
Gisou
13987
Mentions
Engagements
Total EMV
35806253
35806253
Gisou
4
ghd
19241
Mentions
Engagements
Total EMV
30730641
30730641
ghd
Rank
Brand
EMV
Mentions
1
L'Oréal Professionnel
96420738
96420738
35310
29 529 656
2
Kérastase
66956206
66956206
30207
22 512 254
3
Gisou
35806253
35806253
13987
19 850 171
4
ghd
30730641
30730641
19241
10 854 581
5
ghd
28125107
28125107
9994
12 026 176
6
Garnier
26171966
26171966
5679
5 428 419
7
Dyson Beauty
26112591
26112591
6989
6 659 861
8
ghd
25379475
25379475
11611
7 162 533
9
Redken
23592183
23592183
12535
6 564 521
10
Garnier
21548411
21548411
9012
5 819 174