Top 10 Haircare brands in Europe on TikTok

On TikTok, garnier dominates with two mentions in the top 10, thanks to innovative campaigns and strong user interaction. L'Oréal Professional follows with educational and attractive content, consolidating its position in Europe.

Redken and Gisou captivate through their collaborations with key influencers, while Ghd and Dyson Beauty seduce with product demonstrations and inspiring tutorials.

Tangle Teezer and Olaplex continue to grow in popularity thanks to educational content and authentic testimonies. The success of Ghd, mentioned twice, testifies to its versatility and its viral impact on the platform. 💇✨