Top 10 Haircare brands in Germany on Instagram

In Germany, garnier dominates the hair care industry on Instagram with an impressive EMV and a vast presence of influencers. Schwarzkopf and GHD follow, captivating their audience with powerful campaigns and strategic collaborations. Wella Professionals and L'Oréal Professional Paris stand out with innovative content, while Kerastase continues to seduce thanks to its expertise in premium care. Redken, Wella, and Head & Shoulders maintain their position in the market with effective strategies, while Got2b complete the top 10 by addressing a young and creative audience.