Top 10 Haircare brands in Germany on TikTok

In Germany, TikTok is a key platform for haircare brands. L'Oreal (FR) dominates the ranking with a powerful digital strategy and impressive commitment. Redken France follows closely, strengthening its reputation through engaging and educational videos. Dyson Beauty capitalizes on the innovation of its products to seduce users, while Tangle Teezer caused a stir with his videos showing the effectiveness of his brushes. Olaplex and Wella IT continue to captivate with content focused on professional hair care. Gisou by Negin Mirsalehi and GHD bring a touch of glamour and style to TikTok, and Schwarzkopf DE focuses on accessible solutions for all hair types. Finally, Pomelo + Co stands out for simple and authentic content that seduces a loyal audience.