Top 10 Haircare brands in Italy on Instagram
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Italy, with its heritage of beauty and style, highlights hair brands that dominate Instagram. garnier is in first place with accessible and committed campaigns, closely followed by GHD, which seduces with high-end collaborations and stylish tutorials. L'Oréal Professional shines with its expertise and personalized advice, while Cloud Nine intriguing with an exclusive but striking presence. Kerastase epitomizes elegance and premium care, while Redken focuses on modern and daring solutions. Aldo Coppola, an Italian icon, maintains its reputation with inspiring content. Wella, with two mentions in this ranking, proves its continuous innovation, whileAlfaparf seduced with local collaborations and a strong commitment.
1
Garnier
5564
Mentions
5 379 080
Engagements
Total EMV
25759958
25759958

2
GHD
11387
Mentions
7 021 798
Engagements
Total EMV
24642339
24642339
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3
L'Oréal Professionnel
7237
Mentions
6 830 999
Engagements
Total EMV
18875841
18875841

4
Cloud Nine
32
Mentions
3 083 384
Engagements
Total EMV
12834008
12834008
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Rank
Brand
EMV
Mentions
Engagements
1
Garnier
25759958
25759958
5564
5 379 080
2
GHD
24642339
24642339
11387
7 021 798
3
L'Oréal Professionnel
18875841
18875841
7237
6 830 999
4
Cloud Nine
12834008
12834008
32
3 083 384
5
Kérastase
10436430
10436430
4624
3 608 980
6
Redken
8177567
8177567
2089
2 823 364
7
Aldo Coppola
6937736
6937736
1587
1 916 460
8
Wella
6766416
6766416
6026
1 577 625
9
Wella
4612230
4612230
4047
1 013 899
10
Alfaparf
4184026
4184026
1631
3 979 301