Posted on
February 26, 2025

Top 10 Haircare brands in Spain on TikTok

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On TikTok in Spain, L'Oréal Professional Paris Dominates the category Haircare with exceptional EMV and engaging content that captivates hair care enthusiasts. Redken France and Tresemmé follow, using creative campaigns to strengthen their presence. Color Wow and Gisou by Negin Mirsalehi stand out with innovative content that seduces fans of hair beauty. Byphasse and babyliss attract attention with short but impactful videos, while Amika, Schwarzkopf, and Olaplex complete this top 10, illustrating the growing importance of TikTok for haircare brands.

1
L'Oréal Professionnel
321
Mentions
Engagements
Total EMV
4258553
4258553
L'Oréal Professionnel
2
Redken France
102
Mentions
Engagements
Total EMV
2714249
2714249
Redken France
3
Tresemme
43
Mentions
Engagements
Total EMV
2655392
2655392
Tresemme
4
Color Wow
26
Mentions
Engagements
Total EMV
1276428
1276428
Color Wow
Rank
Brand
EMV
Mentions
1
L'Oréal Professionnel
4258553
4258553
321
1 261 803
2
Redken France
2714249
2714249
102
308 860
3
Tresemme
2655392
2655392
43
174 104
4
Color Wow
1276428
1276428
26
1 022 966
5
Gisou
1257312
1257312
237
1 089 762
6
Byphasse
740999
740999
185
247 215
7
Babyliss
706625
706625
18
86 761
8
Amika
635935
635935
35
529 218
9
Schwarzkopf
616791
616791
43
585 162
10
Olaplex
282201
282201
60
190 090