Top 10 Haircare brands in the UK on TikTok
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On TikTok, garnier Dominates the category Haircare with an impressive EMV and a great interaction with its audience. GHD follows with innovative campaigns that captivate hair care lovers. L'Oreal (FR) and Tresemmé stand out for their expertise and strategic presence on the platform. Gisou by Negin Mirsalehi and Bumble and bumble (US) shine with creative and authentic videos. Olaplex and Beauty Works (UK) captivate with their ability to tell compelling stories, while Tangle Teezer and Redken France complete this top 10, illustrating the diversity of brands that thrive on TikTok in the field of hair care.
1
Garnier
2537
Mentions
9 910 234
Engagements
Total EMV
21044494
21044494
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2
GHD
1176
Mentions
10 179 373
Engagements
Total EMV
10675519
10675519
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3
L'Oréal (FR)
267
Mentions
2 387 185
Engagements
Total EMV
4154099
4154099
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4
Tresemme
215
Mentions
1 418 059
Engagements
Total EMV
3272113
3272113

Rank
Brand
EMV
Mentions
Engagements
1
Garnier
21044494
21044494
2537
9 910 234
2
GHD
10675519
10675519
1176
10 179 373
3
L'Oréal (FR)
4154099
4154099
267
2 387 185
4
Tresemme
3272113
3272113
215
1 418 059
5
Gisou
3221982
3221982
647
3 308 467
6
Bumble and bumble (US)
2563691
2563691
40
2 501 732
7
Olaplex
2326766
2326766
441
1 929 728
8
Beauty Works (UK)
1637564
1637564
1230
1 448 170
9
Tangle Teezer
1319880
1319880
303
1 256 720
10
Redken France
1157533
1157533
361
841 083