Top 10 jewellery & watch brands in France by EMV on TikTok

On TikTok, the jewellery sector stands out with brands that know how to captivate their audience through inspiring and engaging content. Leading the ranking, Nébuleuse Bijoux has become a must-follow, attracting users with its trendy collections and impactful visual storytelling. APM Monaco, true to its image of accessible luxury, shines with strong engagement and a remarkable presence on the platform. Further down, Pandora, Zag Bijoux, and Fred rely on elegance and emotion to stand out in a competitive market. Brands like Cleor, Tissot, and L’Atelier d’Amaya leverage authentic campaigns and collaborations with creators to engage an ever-growing community. Finally, Cluse and Ice-Watch complete this top ranking with dynamic digital strategies that appeal to watch and stylish accessory enthusiasts. This ranking highlights how TikTok has become a key driver for jewellery brands seeking visibility and engagement.