Top 10 jewellery & watch brands in Germany by EMV on TikTok
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In Germany, Pandora dominates TikTok with strong visibility and significant engagement. BIJOU BRIGITTE and PURELEI also stand out with a loyal audience and engaging content strategies. CLAIDE Schmuck and Wildcat GmbH focus on original designs and effective digital marketing, while ICRUSH and Holzkern attract a dedicated community with their unique aesthetics. Finally, Dodo Jewels, APM Monaco, and a second presence of Pandora complete the ranking, showcasing the diversity of jewellery trends on TikTok in Germany.
1
Pandora
135
Mentions
1 338 573
Engagements
Total EMV
2193251
2193251

2
BIJOU BRIGITTE
74
Mentions
1 138 534
Engagements
Total EMV
1308958
1308958
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3
PURELEI
234
Mentions
575 643
Engagements
Total EMV
824154
824154

4
CLAIDE Schmuck
690
Mentions
296 671
Engagements
Total EMV
442004
442004

Rank
Brand
EMV
Mentions
Engagements
1
Pandora
2193251
2193251
135
1 338 573
2
BIJOU BRIGITTE
1308958
1308958
74
1 138 534
3
PURELEI
824154
824154
234
575 643
4
CLAIDE Schmuck
442004
442004
690
296 671
5
Wildcat GmbH
393094
393094
34
316 349
6
ICRUSH
170963
170963
234
81 723
7
Pandora
82631
82631
14
42 315
8
Holzkern
64614
64614
4
51 242
9
Dodo Jewels
34497
34497
5
23 706
10
APM Monaco
23416
23416
22
13 565