Posted on
February 26, 2025

Top 10 jewellery & watch brands in Italy by EMV on TikTok

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On TikTok Italy, jewellery brands continue to capture users’ attention with a strong presence on the platform. Dodo Jewels leads the ranking with over €400,000 in EMV, followed by Pandora, which benefits from high engagement. Nébuleuse Bijoux, Purelei, and Stroili also achieve significant visibility, albeit on a more modest scale. The ranking also includes iconic brands such as Casio, Tissot, and APM Monaco, alongside more niche creators like Atelier VM and Maison Dorée, who are carving out their space within the Italian TikTok ecosystem.

1
Dodo Jewels
25
Mentions
Engagements
Total EMV
411249
411249
Dodo Jewels
2
Pandora
68
Mentions
Engagements
Total EMV
305666
305666
Pandora
3
Nébuleuse Bijoux
1
Mentions
Engagements
Total EMV
121136
121136
Nébuleuse Bijoux
4
Purelei
7
Mentions
Engagements
Total EMV
22525
22525
Purelei
Rank
Brand
EMV
Mentions
1
Dodo Jewels
411249
411249
25
322 224
2
Pandora
305666
305666
68
194 284
3
Nébuleuse Bijoux
121136
121136
1
13 833
4
Purelei
22525
22525
7
17 491
5
Stroili
15461
15461
11
8 047
6
Casio
14392
14392
1
9 967
7
APM Monaco
13597
13597
43
7 992
8
Tissot
12375
12375
9
5 092
9
Atelier VM
8764
8764
6
3 303
10
Maison Dorée
4382
4382
1
2 673