Top 10 jewellery & watch brands by EMV on TikTok

The jewellery sector on TikTok is seeing dynamic growth, with brands finding new ways to engage audiences through creative and influencer-driven content. Cernucci takes the lead with the highest EMV, leveraging its presence with targeted influencer collaborations. Pandora and Monica Vinader also make a strong showing, capturing attention with unique storytelling and high-quality content. Emerging brands like Astrid & Miyu and Boho Moon are gaining traction, while Claire’s continues to appeal to a younger audience with fun, interactive posts. TikTok is a vibrant platform for jewellery brands to amplify their reach and connect with a fashion-forward community.