Top 10 jewellery & watch brands by EMV on TikTok

On TikTok, the jewellery world balances between luxury and accessibility, capturing the attention of an audience seeking trendy pieces and authentic storytelling. Cernucci leads the ranking, cultivating a streetwear image that appeals to younger generations. Boho Moon and Pandora leverage immersive content and viral trends to engage their communities. Astrid & Miyu and Monica Vinader favor a minimalist and refined aesthetic, while Lovisa Jewellery and Boodles play on exclusivity and craftsmanship. Finally, CASIO, Thomas Sabo, and Prya add their distinctive touch, blending timeless design with a modern spirit, confirming that TikTok has become an essential playground for jewelry brands.