Posted on
February 26, 2025

Top 10 jewelry & watch brands in Europe by EMV on TikTok

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On TikTok in Europe, jewellery brands captivate users with diverse influencer strategies. Pandora leads the ranking with an EMV exceeding €9 million, while Nébuleuse Bijoux stands out for its particularly high engagement. APM Monaco and Cernucci make a strong impact through effective collaborations. Brands like BIJOU BRIGITTE, Singularu, and PURELEI confirm their appeal on the platform, alongside emerging players such as Boho Moon, PDPaola, and Astrid & Miyu, attracting an audience eager for trendy accessories.

1
Pandora
685
Mentions
Engagements
Total EMV
9077486
9077486
Pandora
2
Nebuleuse Bijoux
237
Mentions
Engagements
Total EMV
7798907
7798907
Nebuleuse Bijoux
3
APM Monaco
278
Mentions
Engagements
Total EMV
4345769
4345769
APM Monaco
4
Cernucci
183
Mentions
Engagements
Total EMV
1867556
1867556
Cernucci
Rank
Brand
EMV
Mentions
1
Pandora
9077486
9077486
685
6 266 128
2
Nebuleuse Bijoux
7798907
7798907
237
1 765 459
3
APM Monaco
4345769
4345769
278
3 719 951
4
Cernucci
1867556
1867556
183
1 506 610
5
BIJOU BRIGITTE
1428268
1428268
140
1 218 323
6
Singularu
1096714
1096714
64
302 833
7
PURELEI
943248
943248
258
628 085
8
Boho Moon
748484
748484
348
552 088
9
PDPaola
540891
540891
30
482 250
10
Astrid & Miyu
479217
479217
147
324 705