Top 10 lingerie brands in Europe on Instagram
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Discover the most influential lingerie brands in Europe, where elegance and engagement reign supreme on Instagram. Leading the ranking, Calzedonia shines with spectacular campaigns and a loyal audience. Skims and Intimissimi stand out with unique designs and a captivating digital presence.
Lounge Underwear and Tezenis continue to attract consumers with their modern and inclusive approach, while Oysho and Hunkemöller establish themselves with engaging content strategies. Victoria’s Secret, Monday Swimwear, and Boux Avenue complete this top 10, embodying both glamour and comfort for a discerning European audience.
1
Calzedonia
23478
Mentions
24 722 895
Engagements
Total EMV
50338167
50338167
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2
Skims
10023
Mentions
15 958 524
Engagements
Total EMV
29150029
29150029
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3
Intimissimi
9284
Mentions
13 911 603
Engagements
Total EMV
28179513
28179513
.webp)
4
Lounge Underwear
7986
Mentions
12 779 200
Engagements
Total EMV
22241446
22241446

Rank
Brand
EMV
Mentions
Engagements
1
Calzedonia
50338167
50338167
23478
24 722 895
2
Skims
29150029
29150029
10023
15 958 524
3
Intimissimi
28179513
28179513
9284
13 911 603
4
Lounge Underwear
22241446
22241446
7986
12 779 200
5
Tezenis
21241633
21241633
10533
12 099 092
6
Oysho
16261523
16261523
14226
5 702 887
7
Hunkemoller
15055548
15055548
9370
7 364 828
8
Victoria's Secret
13248658
13248658
6290
7 195 248
9
Monday Swimwear
12657989
12657989
1771
9 088 661
10
Boux Avenue
6600783
6600783
2204
2 672 915