Top 10 lingerie brands in Europe on TikTok

On TikTok in Europe, lingerie brands are making a strong impact with powerful influencer strategies. Skims leads the ranking with an EMV exceeding €5.7 million, closely followed by Calzedonia and Victoria’s Secret, confirming their appeal among content creators.

Lounge Underwear and Women Secret maintain a strong presence, while Tezenis and MC2 Saint Barth continue to captivate a loyal audience. Other brands, such as Undiz and various divisions of Victoria’s Secret, showcase the diversity and engagement of lingerie brands on the platform.